Snapchat has partnered with tech giant Microsoft to introduce sponsored links to its AI chatbot, MyAI. The collaboration aims to enhance user experience by connecting them with relevant contacts while also providing advertisers with increased accessibility to customers. Utilizing Microsoft’s Ads for Chat API, this new feature allows MyAI to suggest links to users based on their queries. For instance, if a user asks about lunch options, the chatbot can provide links to local restaurants or food delivery apps. Similarly, if someone seeks recommendations for a weekend getaway, MyAI can present links to airlines or hotels. The partnership not only provides Snapchat users with a seamless product and service search experience but also serves as an opportunity for Microsoft to expand its advertising platform. Currently in the early testing phase, Snapchat intends to collaborate with various other partners to further enhance MyAI in the future.
[사진: 스냅챗]
[디지털투데이 AI리포터] Snapchat is collaborating with Microsoft (MS) to introduce sponsored links to its artificial intelligence (AI) chatbot MyAI.
According to IT media Tech Crunch on the 25th (local time), this sponsored link is based on Microsoft’s Ads for Chat API. It can connect users with relevant contacts while also increasing advertisers’ accessibility to customers.
For example, if a user asks MyAI where to go for lunch, the chatbot could provide a link to a local restaurant or food delivery app. Additionally, if you ask for a recommendation for a weekend travel destination, MyAI can provide links to airlines or hotels.
The partnership will allow Snapchat users to search for products and services through AI chat instead of using search engines like Google. This will allow Microsoft to strengthen its advertising platform beyond Google.
Snapchat said, “The sponsored connections feature is in the early stages of testing, and we will work with a variety of other partners to improve MyAI in the future.”
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