Spreading Love and Warmth: Bank of China Consumer Finance Launches Heartwarming Campaign to Protect and Care for the Elderly this Double Ninth Festival
Bank of China Consumer Finance comprehensively launched the special education and publicity campaign of “Warming the Heart, Safe and Loving the Elderly during the Double Ninth Festival”
In order to further implement the protection of consumer rights and interests, continue to increase the publicity and popularization of financial knowledge among the elderly, and deepen the promotion of regular financial education, the Bank of China Consumer Finance Organization launched a special education and publicity activity in October called “Warming the Heart, Safe and Loving the Elderly during the Double Ninth Festival”.
Strengthen risk warnings and guard the “money bags” of the elderly. Bank of China Consumer Finance has posted posters with the theme of the special education and publicity campaign “Warming the Heart, Safe and Loving the Elderly during the Double Ninth Festival” at conspicuous locations in its business outlets. Sufficient publicity materials are placed in the financial knowledge publicity area. In addition to guiding customers to handle business, the staff take the initiative to explain finance to customers. Knowledge and related risk cases remind customers to be wary of various financial risks. Online channels publish original animation works such as “Popular Science on Fraud Prevention for the Elderly | AI Fraud” to improve the elderly’s awareness of fraud prevention and risk identification capabilities.
Be a financial security guard at the doorstep of the elderly. Bank of China Consumer Finance has made joint efforts across the board to carry out unique special education and publicity activities for elderly consumers in communities, parks, elderly universities and other places.
On October 17, BOC Consumer Finance visited Shanghai Liangcheng Community University for the Elderly to launch a financial education and promotion activity with the theme of “Warming the Heart, Safe and Loving the Elderly during the Double Ninth Festival”.
The staff popularized financial knowledge such as the eight major rights and interests of financial consumers. At the same time, in view of the recent high incidence of illegal and criminal activities such as telecommunications network fraud, pension fraud, illegal fund-raising, etc., the staff reminded the elderly by using cases to explain risks, case analysis, etc. It is necessary to improve security awareness and beware of falling into fraud traps.
At the event, the staff patiently explained and reminded students not to believe false calls and text messages about “winning a prize”, “high interest rate”, “transfer” or “family members being sick”, not to borrow bank cards, ID cards and other important documents, and not to trust calls from strangers. Wait, protect the safety of personal property, and enjoy a happy old age.
A student in the dance class said: “These contents are very helpful to us, and your financial lectures are purely public welfare, which is very meaningful.”
On October 22, Bank of China Consumer Finance and Bank of China Wuhan Economic Branch went to Xinlan Community in Wuhan City to hold financial knowledge lectures for the elderly and provide special education on illegal fund-raising. At the event site, the staff introduced typical cases of illegal fund-raising and common financial fraud methods to the elderly people present, such as pension services, cultural and entertainment collections, health care, low-price travel and other types of fund-raising cases. They patiently analyzed the fraudsters’ methods. The modus operandi reminds the elderly to remain vigilant, remain rational and make prudent decisions when faced with high-value investment rebate activities. The senior citizens present expressed that they had learned a professional financial knowledge class.
In addition, Bank of China Consumer Finance also went to streets, squares, communities and other places where the elderly gather, and distributed brochures to the elderly to promote the implementation of criminal elements using high-yield false financial products to lure the elderly, pretending to be “old friends” and defrauding the trust of the elderly. Typical case of fraud. The cases are in line with life and reality, have a strong warning and educational effect, and help the elderly understand the means and methods of fraud more intuitively.
Financial services are warm, and consumer protection is fully committed to protecting them. Bank of China Consumer Finance has always adhered to the people-centered value orientation, deeply implemented the concept of “finance for the people”, strived to improve the financial literacy of consumers, and closely integrated the virtues of “respecting, loving and helping the elderly” into financial knowledge education. Make the elderly’s life more colorful, safe and worry-free in their later years.