key mission of “Starbucks” (Starbucks) is the environment One of the cornerstones of business sustainability therefore set a framework under the plan “Starbucks Greener Store” Consisting of creating a new branch – renovating the shop in the concept “Greener Store” 10,000 stores worldwide by 2025, most recently opening the first branch in Asia in Shanghai, China.
including reducing the use of disposable glass to encourage customers to bring reusable glasses to the shop This is a long-standing Starbucks policy around the world by giving rewards to customers who bring their own mugs. is a discount on drinks
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but anyway Starbudks We will campaign for the environment, and use of Reusable Cup will become more serious! Some countries have announced that they will stop using disposable cups, for example, Starbucks in South Korea will stop serving disposable cups by 2025. Recently, all 23 Starbucks stores in Jeju will stop serving disposable cups/cups inside. end of this year
go open”Starbucks Greener Store” 10,000 branches all over the worldNSyear 2025
In 2018, Starbucks began implementing its “Greener Store Framework” by designing the Greener Store as a store model that will positively impact the world: 50% carbon emissions, 50% water use, and volume reduction. 50% of waste to landfill by 2030
under the plan Greener Store Framework has set a framework for working 8 side is
– Engagement : Inspiring a Sustainability Culture through daily practice
– Energy Efficiency : Use energy-saving technology to reduce energy consumption within the branch
– Water Stewardship : Maintain water and reduce water use
– Responsible Materials : In-store materials and products sold come from environmentally responsible sources and sustainability
– Waste Diversion : Reduce waste/waste caused by products, packaging and donate unsold food to the local food bank/community.
– Renewable Energy : Supporting renewable energy
– Site Criteria : Opened branches in locations that support the design and operation of sustainability concepts.
– Health & Wellness : Design and create an atmosphere in the store that is beneficial to the health of partners (employees) and customers.
shop model Starbucks Greener Store Initially opened in the United States and Canada, it now has more than 2,300 stores and plans from now on to expand the Greener Store model outside of North America.
For example, recently opened the first branch in Asia in Shanghai, China, and in 2022, prepare to expand to countries around the world such as Japan, the United Kingdom, Chile to achieve the goal of building new branches. and renovate the original branch To be in the concept of Greener Store, 10,000 branches by 2025
10 Starbucks Highlights Greener Store Shanghai, the first branch in Asia
The Chinese Market is one of Starbucks’ key strategic markets globally, so choose China. It is the first country in Asia to open a new model store, the Greener Store, and here are 10 highlights of this branch.
1. SCreate a coffee experience for customers Since the life cycle of the coffee bean through various processes until served to the customer Presented through the design – interior of the shop. that tells the story of the journey of coffee beans selected by Starbucks at the store and enjoy the art of making coffee by Coffee Master at the Starbucks Reserve.
2. It is a branch that focuses on menus. Plant-based More than half of the food items served at Greener Store Shanghai are plant-based, including 15 new plant-based menus, including bakery, wrap menu, sandwiches, salads, cakes, and pastries. Love health and save the world
3. Encourage customers to use glass/reusable cups To encourage customers to use Reuse mugs, this branch sells Grade 15 yuan reusable cups. will receive a discount of 4 yuan for drinks
4. Circular Lifestyle Lab Sustainable Art Museum Inside Starbucks Greener Store Shanghai Branch Allocate part of the space to be a sustainable art exhibition zone. In collaboration with Tongji University College of Design and Innovation, the Organic Prosperity exhibition showcases art created from coffee grounds. and shop waste materials In addition, there are seminars and workshops to inspire people about sustainable development.
5. The bar counter is made up of Module that are designed to be disassembled–increase–can be adjusted according to the function of use and according to the layout of the store So one day at the shop it’s time to renovate. Or modify the format, these Module parts can still be used again.
6. Equipment–shop interior made of material from Starbucks สOther branches in China Customers who come to Starbucks Greener Store in Shanghai will find other Starbucks stores in China at the renovated branches. And then there are some materials that are no longer used. Applied to this branch, for example, the door handle of this branch. Made of wood at Starbucks Flagship Store in Sanlitun, Taikooli.
7. Use Smart Energy save energy Both air conditioning, electrical systems, water systems such as electricity systems are all automatic. can be set mode both the lights during the day and during the night
8. Reduce the use of paper (Paperless) For example, using electronic receipts instead of using a paper receipt And customers can check the details of their own orders. Through the Starbucks China application, it has also switched to the LED Board menu instead of the paper menu.
9. Shop Partner’s Apron Starbucks Greener Store made of plastic glass Starbucks recycle By using technology to turn PET glass into plastic pellets (Polyester chips) to produce polyester yarn. for making cloth to cut out “Starbucks Apron” which helps reduce PET plastic waste, reduce energy consumption. and reduce the use of resources compared to traditional textile production
10. Benefit the coffee grounds For coffee grounds from making beverages It is used as fertilizer in outdoor gardens, on suburban farms. and packed in bags for customers to use for free
handing out glasses Reusable Cup Reduce the use of single-use glasses
Following the company’s goal of reducing waste by 50% by 2030, Starbucks’ 50th anniversary has started a campaign to give away cups. “Reusable Cup” Limited edition to Asia Pacific customers starting September 28th. and Thailand on October 25 to campaign for recycling. and join in reducing the use of one-time glass Turn to glass and reusable packaging.
Aiming to deliver cups to over 2 million customers across the Asia-Pacific region, Starbucks hopes that from one reusable cup, it can replace more than 30 single-use cups.
At the same time, it will help create a culture of using reusable packaging among customers. including partners (employees) and communities to create positive behavior and change for the world.
“Sustainability has long been a cornerstone of Starbucks’ operations. Since we opened our first branch at Pike Place, Seattle 50 years ago, and in Thailand itself, We continue the company’s policy. Since the opening of the first Starbucks store in Thailand In a campaign for customers to bring their own glass to buy drinks. with a 10 baht discount to customers every time during the past 23 years, but it is necessary to temporarily suspend during the epidemic of COVID-19
Starbucks Thailand has also been innovating and developing more environmentally friendly packaging such as recycled paper bags and PLA straws. We hope these reusable cups are gifts and inspiring us to do great things together. for the world together.” YouNetnapa Srisamai, Managing Director, Starbucks Thailand Discuss sustainability policy
Case study “Starbucks South Korea” announcedStop using single-use glasses and discard them within a year. 2025 – StartedBranches in Jeju useNSpolicy “No Single-use Cup”
“Starbucks South Korea” Starbucks announced plans to phase out disposable cups by 2025 to reach its goal of reducing the amount of waste in landfills by 50%, which currently has over 1,200 stores in South Korea.
Starbucks South Korea recently said it would stop using single-use cups in all its Jeju stores by 2021.
before Starbucks Has started a trial to cancel the single-use and disposable glass service in 4 branches on Jeju Island. Last July, all 4 branches will be used as multi-purpose glass. Both for customers sitting at the shop and buying back if the customer doesn’t bring their own glass. A 1,000 KRW ($0.85) deposit is required for use of the glass. And this deposit will be refunded when the customer returns the glass at any of the 4 outlets or the pick-up point at Jeju Airport.
“Starbucks South Korea” Assessed trials in 4 stores, saving 200,000 single-use cups in 3 months, and it is estimated that after expanding the No Single-use Cup policy with all Starbucks stores on Jeju Island At present, there are 23 branches, which will save up to 5 million single-use and disposable cups, which will greatly reduce the amount of landfill waste.
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Photo Credit : Starbucks
