Stephen Curry Eyes Broadcasting, Team Ownership, and PGA Tour

Updated June 02, 2025

Golden state Warriors star Stephen Curry, 37, isn’t retiring just yet, but he’s already mapping out potential future careers. These include⁤ broadcasting, team ownership, and even a run on the PGA Tour Champions.

Curry discussed his ambitions with CNBC sport as part of “Curry⁣ Inc.: The Business of Stephen Curry,” a TV special focused on his career ⁣and business ventures.

Already the ⁤CEO of Thirty Ink,a mini-conglomerate⁣ that includes Unanimous Media,Gentleman’s Cut bourbon,and 7K marketing consultancy,Curry plans to be more hands-on with the business‍ after his basketball career ends.

Stephen Curry, #30 of the Golden State Warriors, drives to the basket against Dyson ⁢Daniels, #11 of ⁢the New Orleans Pelicans, at Chase Centre⁤ in San Francisco on April 12, 2024.

Kavin mistry | Getty ⁤Images

Looking beyond Thirty Ink, Curry is considering following in Michael Jordan’s footsteps by pursuing team ownership. Jordan owned the Charlotte Hornets from 2010 to 2023.

“The idea of being part of an ownership group… that allows me⁢ to have an impact on how a franchise should be operated… that’s something I’m excited about pursuing,” Curry said. He added that his active player status prevents him from participating at that‍ level currently.

Former Charlotte Hornets owner Michael Jordan responds to a question during a news conference at Spectrum Center in Charlotte, North Carolina, on Oct.28, 2014.

Jeff Siner | Tribune News Service | Getty Images

Curry acknowledged that rising NBA valuations might make majority ownership difficult. The average NBA team ‍is worth $4.66 billion, according to CNBC Sport’s 2025 valuations.

Curry is already an investor in Unrivaled,a⁣ women’s 3-on-3 basketball league,and has expressed interest in owning ‍a WNBA team.

Sportico named Curry the second-highest paid‍ athlete globally last year, estimating his earnings at $153.8 million from salary and endorsements. Forbes estimates Jordan’s net worth at around $3.5 billion.

Curry agreed to a one-year, $62.6 million extension with the Warriors last year, keeping him with the team until 2027. He earned more than $55 million in salary for the 2024-25 season and is the first NBA player to earn $40 million, $50 million, and $60 million in a single season. He has had the highest base salary in the league since 2017.

Broadcasting Aspirations

Curry has leveraged his Unanimous Media to launch a career in front of the camera, appearing in projects like the Peacock sitcom “Mr.Throwback” and the Apple TV+ documentary “Stephen Curry: Underrated.”

He could potentially earn millions by joining an NBA studio show on NBC, ESPN, or Amazon Prime Video after ⁢retirement. Curry said ⁣he would “without a doubt” consider broadcasting, but he plans to be patient.

He noted that while Tom Brady moved directly into broadcasting after retiring and Draymond Green has been a TNT Sports NBA analyst as‍ an active player, he wants to ⁤carefully consider the right opportunity.

Senior Golf Tour

Curry is also considering a career on the PGA Tour Champions,the senior tour for‍ golfers‍ over 50.

While it may seem unlikely, Curry is ⁤serious about competing professionally.Even though he turns 50 in 13 years, he is⁢ a scratch golfer despite not dedicating his life to the sport.

He won the 2023 American Century Championship,⁢ a celebrity tournament in Lake Tahoe, Nevada, defeating other current and former professional ⁣athletes. Curry shot a final round 72 to win the⁢ tournament.

“That would be a fun goal to go after⁢ for sure,” Curry said.”I’m pretty ‍sure I’ll try it.”

What’s next

As Stephen Curry continues his ⁢NBA career, his post-basketball plans are taking shape. Whether it’s⁣ in the boardroom, the broadcast booth, or ‍on the golf course, Curry’s competitive spirit and business acumen suggest he’ll remain a prominent figure long⁣ after he leaves the court.