Steph Curry’s Thirty Ink: $174M Revenue in 2024
- Stephen Curry's Thirty Ink,a conglomerate of brands including Gentleman's Cut bourbon,Unanimous Media,and Underrated Golf and Basketball,reported $173.5 million in revenue for 2024.
- the largest portion of Thirty Ink's revenue stems from its partnership with Under Armour, where Curry is president of Curry brand.
- Suresh Singh, Thirty ink's secretary-chairman, noted that all businesses within the portfolio are profitable.
In 2024, Steph Curry‘s Thirty Ink, a multifaceted venture encompassing Gentleman’s Cut bourbon and Unanimous Media, generated an extraordinary $173.5 million in revenue. This financial success highlights the power of athlete entrepreneurship and strategic brand partnerships, including Curry’s significant presence with Under Armour. Beyond the numbers, Thirty Ink emphasizes diversity, equity, and inclusion (DEI) across its projects, from media endeavors to the Underrated Golf initiative. Unanimous Media, co-founded by Curry, champions diverse storytelling. Learn more about how News Directory 3 is covering the business acumen driving these ventures within the athlete-driven business landscape. Discover what’s next for Thirty Ink.
Steph Curry’s Thirty Ink Reports $173.5 Million in Revenue
Updated June 04,2025
Stephen Curry’s Thirty Ink,a conglomerate of brands including Gentleman’s Cut bourbon,Unanimous Media,and Underrated Golf and Basketball,reported $173.5 million in revenue for 2024. Curry serves as CEO of the company,which is profiled in CNBC’s “Curry Inc.: The Business of Stephen Curry.”
the largest portion of Thirty Ink’s revenue stems from its partnership with Under Armour, where Curry is president of Curry brand. In 2023, Curry received 8.8 million Under Armour shares, then valued at $75 million, as part of a deal.
Suresh Singh, Thirty ink’s secretary-chairman, noted that all businesses within the portfolio are profitable. The company’s earnings before interest, taxes, depreciation, and amortization reached $144 million last year.
Unanimous Media, co-founded by Curry and erick Peyton, aims to “elevate the under” by hiring diverse writers and creating content centered on family, faith, and sports. Peyton said Curry is involved in every project, with the goal of inspiring thru media.
Unanimous Media,launched in 2018,has maintained profitability each year and is releasing its first feature-length movie,”GOAT,” with Sony Pictures Animation.
Curry’s commitment to diversity, equity, and inclusion (DEI) is evident across Thirty Ink. A deal to sell a minority stake in Gentleman’s Cut, intended to feature a Black-owned business, was impacted by the Trump governance’s policies on DEI, according to sources familiar with the matter. The deal would have valued the business between $120 million and $200 million.
Everything that we do and what I can control is about true equity… it’s about creating true depiction and chance from a grassroots level.
Curry’s Underrated Golf business specifically aims to provide opportunities for Black and brown children in a sport where they have been historically underrepresented.
What’s next
Thirty Ink plans to continue expanding its brand portfolio, focusing on ventures that align with Curry’s values of diversity, equity, and athlete empowerment. The company will also focus on growing its existing brands, including unanimous Media and Gentleman’s Cut bourbon.