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Striving for ‘Newness’ and Pursuing ‘Quality’ at Canton Fair: Insights from Foreign Trade Enterprises

Xinhua News Agency, Guangzhou, April 30 Topic: Striving for “newness” and pursuing “quality” for the future – Listening to the voices of foreign trade enterprises at Canton Fair

Xinhua News Agency reporters Han Jianuo, Wang Yuhao and Ding Le

Kitchen and bathroom spaces full of design, smart home decorations full of AI technology, household items that highlight fashion trends … Focusing on the theme “quality home”, the second phase of Canton Fair 135 ended on April 27 at the Pazhou Complex in Guangzhou The third phase with the theme “Better Life” will be launched on May 1.

After 67 years of experience, the Canton Fair has become increasingly popular among domestic enterprises——

“Participating in domestic and foreign exhibitions is one of the important ways for our county’s foreign trade companies to expand markets. Especially under the current serious foreign trade situation, companies’ desire to participate in exhibitions is even more urgent .” Shandong County Commerce Office Cao, told reporters.

Cao County, located in southwest Shandong, has a long history of forestry industry. In the second stage of the Canton Fair, among the 55 exhibiting companies in Cao County, 51 were wood products and furniture export companies. The main products exhibited included rattan weaving and iron crafts, furniture, home decorations, etc.

Shandong Yashang Famous Home Furnishing Co., Ltd. has not participated in the Canton Fair since 1986. It has expanded its “circle of friends” and learned about new trends in the industry at the fair every year.

“The new sofa we brought this year has a color that is preferred by young people. The appearance design also follows ergonomics and is more intelligent in terms of function. The market welcomes that.” Li Jinliang, the company’s general manager, believes that as competition becomes more and more fierce, Although buyers are price sensitive, there is still a huge demand in the market for high quality and affordable products.

Making efforts towards “new” and continuing to stabilize foreign trade orders with new products —

Many exhibitors said that international buyers have higher requirements on the “price-quality ratio” of products this year, which forces foreign trade companies to continue to innovate and continue to better meet the diverse needs of customers with affordable, high-quality products.

The reporter learned that 9,820 offline exhibitors in the second phase of the Canton Fair, including more than 1,400 high-quality enterprises with titles such as national high-tech enterprises, individual champions in the manufacturing industry, and special new small giants, and progress of 300 compared to the same period the previous session.

Electric pepper grinder, mini coffee grinder, electric wine bottle opener… Guangdong Zhuhai Keli Tong Electric Co., Ltd. brought a series of simple designed “small home appliances” that attracted many buyers.

Sales Director Wang Jingsong showed reporters a two-in-one electric grinder set, one for grinding salt and the other for grinding pepper. “Our products sell well in European and American markets, mainly because of our emphasis on consumer demand.”

Seeking a future with “quality” and continuing to improve quality and upgrade to show the new style of Made in China —

Guangdong Chaozhou Qingfa Ceramics Co., Ltd. designs ordinary ceramic cups into a variety of styles with different thicknesses, shapes, interlayers, etc. to meet the various needs of users.

“When people sip a drink, the mouth of the collected cup allows the aroma of the drink to collect when smelling it; the double layer cup has a better heat retention effect.”

Cai Anyang told reporters that the current global trade competition is fierce, which requires foreign trade companies not only to improve quality, but also pay attention to upgrading concepts to provide a full range of service designs customized for users. “What the customer wants, we adjust for it. What the customer doesn’t expect, we think about it and do it before he does.”

Reporters at the Canton Fair observed that in addition to the pursuit of greater knowledge and quality, the integration of green concepts into product innovation is also the consensus of many exhibitors.

Ke Jie, manager of the export sales department of Zhejiang Aishida Co., Ltd., told reporters that in order to alleviate the problems of a large number and high consumption of pot products packaging, the company has designed some pot handles to be detachable and can be fold it into the pot to reduce the overall volume; The shape of the pot is designed to be stacked and transported in a “small pot into a big pot” set to reduce the use of packaging materials.

“The thermos cup that we are focusing on exhibiting at this Canton Fair is characterized by environmentally friendly materials. It is not only very portable, but also has a longer service life. many European buyers have expressed interest.” Household Products Co., Ltd. said, In the next step, we will continue to explore and launch more eco-friendly and energy-saving core products. “Only by continuously strengthening research and development of new materials and new technologies can we better meet the new needs of the market.”

According to the statistics, more than 1 million new products may be displayed in this Canton Fair, including more than 450,000 green and low carbon products. The appearance of more innovative low-carbon products of high quality has become a bright “business card” for Chinese manufacturing to expand into the international market.

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