GoPuff Brings Magic to Consumers with New Campaign

Delivery app Gpuff unveils a magical campaign

Capture from Youtube

[매드타임스 이지원 기자] Gpuff’s new campaign for consumer goods and food delivery with Mother New York has been revealed. The approximately 60-second video captures the fantastic and magical moments of the “Delivery”.

A man walks around the city, observes people’s needs and uses magic to solve their problems. They make ice cream out of balloons for a boy who dropped his ice cream, and they make umbrellas out of newspaper for pedestrians who get caught in the rain because they don’t have umbrellas. He overcomes gravity, walks on skyscrapers and even delivers bananas by sticking his hand through a clear glass window.

The video, directed by Smuggler director Adam Berg, was shot with as many cameras as possible to give even the fantasy scenes a realistic look. “The Smuggler production company is big and ambitious,” said Orel Lyons, CCO of Mother New York. “I do,” he said.

The fantastical and unrealistic images created in this way are intended to show the magical experience of immediately satisfying Saubaji’s immediate needs. “We wanted to take the creative element, but also give it a real, everyday feel,” said Tyler Stewart, GoPuff’s chief marketing officer. “If there is magic, water can be a window, a balloon can be ice cream, gravity can be it,” he said.

This campaign marks the beginning of the next 10 years of GoPuff. The brand used the word “magic” to create the overall brand image (tone) for the next 10 years. “Customers often describe interacting with GoPuff as magic, because the moment they need something, it’s right at their fingertips,” Stewart said. Consumers wonder where GoPuff’s wish fulfillment center is, sometimes joking that it’s often next door or in the basement focus on the customer experience: what it feels like to immediately satisfy everyday wants and needs, whether to fill the toilet paper, come home under the umbrella on a rainy day or buy wine “It’s not monotonous or unique, but with GoPuff it becomes Magic.”

Additionally, the campaign restructures GoPuff from a simple delivery service to a special experience. This reflects the expansion of the brand’s core consumers, from college students to off-campus consumers, and takes the brand to the next level. Stewart said: “Countryside This is one way to grow a brand without getting old. “It’s a sophisticated and simple campaign, but it’s still fun and entertaining that GoPuff consumers will recognize and appreciate,” she added.

The video was released during the NBA playoffs and the movie it also played in theaters in the first week of its release. Additionally, we plan to do TikTok and OOH activation. The brand’s signature brown shopping bag appears in OOH. The brand will also create limited edition tote bags inspired by select cities. This tote bag will be released in Philadelphia and Miami versions, starting in New York.

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