Sudden Attack: Celebrating 18 Years of Domination in Korea’s FPS Game Market
by Junho Lee, Asia A reporter
Sudden Attack, Korea’s representative first-person shooter game, recently marked its 18th anniversary. Since its release in August 2005, Sudden Attack has been making waves in the domestic FPS game market. In less than a year, it conquered PC rooms across the country and maintained a staggering record of being the top game in PC room share for 106 consecutive weeks.
Despite facing fierce competition over the years, Sudden Attack continues to be loved by countless users and remains a dominant force in PC room share. One key factor behind its success lies in the active communication and interaction it maintains with its user base.
The game’s director, Kim Tae-hyun, plays a crucial role in fostering this connection with the players. At the end of each season, Sudden Attack organizes a special event called the “Director Live Showcase” where Kim Tae-hyun personally updates the users on the latest season’s improvements and shares plans for the upcoming season. This ongoing communication initiative has received positive responses from the user community.
To further engage with players, Sudden Attack has explored innovative means of communication. In February, they released an entertaining video featuring comedian Tanaka, titled “Lonely Director.” In this video, director Kim expressed his determination to combat illegal programs and engaged in a lively conversation with Tanaka. Through this parody video of the popular show “Lonely Gourmet,” Sudden Attack aimed to create a fun and genuine connection with its fans.
Moreover, since last March, Sudden Attack has introduced an entertainment video series called “Tae.DP.” In these videos, BJs representing the Sudden Attack community directly ask director Kim questions, voice user complaints, and submit requests, to which Kim provides honest and transparent answers. These interactions help Kim acknowledge any wrong judgments and demonstrate his commitment to continuously improving the game.
In the first installment of Tae.DP, the issue of Clan Ranked Wars and its revitalization was addressed. When BJs pointed out the lack of incentives and rewards for participating in Clan Ranked Wars, Director Kim vowed to consider strengthening rewards to motivate players and grant official clan status to top-ranking clans. Notably, Director Kim also proposed a policy to eliminate clans that make use of illegal programs, earning praise from the community.
Another aspect that sets Sudden Attack apart is the introduction of various celebrity characters into the game. Sudden Attack was the first to combine celebrity marketing with gaming, allowing players to encounter their favorite celebrities as in-game characters. This novel approach garnered a tremendous response from users. The game features not only popular idols and girl groups but also celebrities from the realms of acting, sports, and broadcasting, reflecting the latest trends.
Regularly releasing famous characters each month has further augmented the game’s appeal. Since the unveiling of the first famous character in 2008, Sudden Attack has created a total of 175 celebrity characters, much to the delight of its enthusiastic player base.
The development team behind Sudden Attack places utmost importance on creating a clean and enjoyable playing environment. While maintaining the familiar gameplay experience, the team continuously strives to satisfy players’ unique sense of play. Through a combination of self-developed security solutions, AI-based detection, game log-based detection, active monitoring, and legal responses, Sudden Attack remains committed to blocking illegal programs.
In February, the introduction of “SA Shield” elicited a positive response. This feature quantifies the results of efforts to eradicate illegal programs and exposes users who engage in such activities. Furthermore, the team actively works to improve the gaming experience for existing players, ensuring their long-term enjoyment. Measures such as upgrading the client to 64-bit and strengthening content authentication have contributed to reducing game entry delays and preventing access through unauthorized routes.
Director Kim expressed his dedication to fulfilling the desires of Sudden Attack’s loyal community, drawing on his experience as a player and fan. He emphasized the team’s commitment to providing a positive playing experience and expressed gratitude for the support that has enabled Sudden Attack to thrive over its 18-year lifespan. With a pledge to listen and communicate with players, Director Kim reaffirmed the game’s longevity and future prospects.
Sudden Attack’s enduring success and unwavering popularity in the Korean gaming industry serve as a testament to its commitment to players and relentless pursuit of excellence. As the game looks forward to many more years of exciting gameplay and engaging experiences, Sudden Attack continues to be a force to be reckoned with.
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[아시아에이=이준호 기자] Korea’s representative first-person shooter ‘Sudden Attack’.
Sudden Attack celebrated its 18th birthday this year. Sudden Attack, released in August 2005, caused a sensation in the domestic FPS game market as soon as it was released.
It debuted in PC room share within a year of its release, and also set a massive record of being at the top of PC room share for 106 consecutive weeks.
Over the past 18 years, many competitive games have challenged Sudden Attack, but Sudden Attack is still loved by many users and is high in PC room share.
Kim Tae-hyun, Director of Sudden Attack [사진=넥슨]
◇ Sudden Attack, communication, emotion and fun = Sudden Attack at 18 actively interacts with users by showing more active communication with users than ever before.
Sudden Attack hosts a ‘Director Live Showcase’ at the end of each season. Kim Tae-hyun, the director of Sudden Attack, will appear at the exhibition and share with users what updates have been made during the last season and what will be done in the next season. It is not a one-time event, but thanks to continuous communication efforts, it also receives favorable responses from users.
In order to get closer to consumers, new methods of communication are also sought. In February, they showed an entertainment format video with comedian Tanaka. In this video titled ‘Lonely Director’, director Kim showed a strong will to remove illegal programs and continuous communication through a conversation with Tanaka. The parody video of ‘Lonely Gourmet’ is said to convey fun and sincerity.
Since last March, ‘Tae.DP’ has been showing an entertainment video series. BJs representing ‘Suddener’ ask director Kim directly about questions, user complaints and requests, and receive answers. In response to BJ’s insightful point, director Kim honestly acknowledged the wrong judgment and showed a willingness to gradually improve in the right direction.
In Chapter 1 of Tae.DP, we discussed the problems of clan rank wars and the plan to revitalize clan rank wars. When the BJs pointed out that they had no incentive or rewards to play Clan Ranked Wars, Director Kim replied that he would consider strengthening rewards for motivation and giving official clan status to the top clans in Clan Ranked Wars. As a countermeasure against clans using illegal programs, they were praised for saying that they would formulate a policy to eliminate clans with a large number of users using illegal programs.
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◇ Better game fun by introducing various celebrity characters = Sudden Attack created celebrity characters in games for the first time by combining celebrity marketing with games in a more active way. The new element of being able to meet your favorite famous person as a character in the game elicited a great response from users at the time.
A character who wears the same appearance and outfit as a real celebrity appears in the game with a real in-game voice. .
In particular, in Sudden Attack, not only popular celebrities such as idols and girl groups, but also characters in various fields such as actors, athletes, and BJs are released as characters, leading the trend.
Sudden Attack famous characters are regularly released every month with great response from users, and since the first famous character was released in 2008, a total of 175 famous characters have been created.
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◇ Continuous efforts to create a clean and pleasant playing environment = the first priority of Sudden Attack, which has been in service for a long time, is to create a pleasant playing environment to satisfy the unique sense of play while maintaining the familiar game play experience and pattern. o Sudden Attack.
To this end, the development team is already striving to block illegal programs in a broader and more sophisticated way, including self-developed security solutions and AI-based detection, game log-based detection, active monitoring, and legal response .
In addition, ‘SA Shield’, which quantifies the results of efforts to remove illegal programs and expose users of illegal programs, was introduced in February to great response.
In addition, we are actively working to improve the gameplay environment so that current instant players can settle in and enjoy the game for a long time. First, by upgrading the client to 64-bit, the delay in entering the game before running the game was reduced, and content authentication was strengthened to block accounts accessed through abnormal routes.
Director Kim said, “Before I became a director, as a user and fan of Sudden Attack, I have been thinking seriously about what Suddeners really want and what they want to disappear.” We will do our best to provide a positive playing experience. “
Finally, he said, “I believe that Sudden Attack was able to serve for a long time of 18 years thanks to sudden player support.” I will listen and communicate with you.”
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