Decorated Super Mario Bros. Wonder Stairs of Yongsan Station Attracting Attention
Yongsan Station was dominated by the popular titles Super Mario Bros. Wonder and Spider-Man 2 in October. To celebrate the release of these games, a pop-up shop was opened, offering various merchandise and attractions related to the games. The pop-up shop gained significant attention, especially during Halloween week at the end of October, resulting in an increase in the number of visits to shops in Yongsan and surrounding areas.
Super Mario Bros. Wonder: A Sales Success
Super Mario Bros. Wonder proved to be a major hit in Nintendo stores this month. Despite somewhat disappointing reservation numbers prior to its launch, the game’s sales skyrocketed due to its high Metacritic score and positive word of mouth. Sales of Super Mario Bros. Wonder reached impressive levels, surpassing those of Pokemon Scarlet/Violet and The Legend of Zelda: Tears of the Kingdom, according to an official at the Nintendo Daewon Shop in Yongsan I’Park Mall. The success of this game can be attributed to the presence of Nintendo’s pop-up store, which attracted nearly 10,000 customers. Many customers purchased devices and titles along with merchandise, with the Animal Crossing Switch Lite Bundle and Super Mario Bros. Wonder being particularly popular. However, it should be noted that the sale of the Animal Crossing title slightly decreased due to the bundled offer.
Other Games Make Notable Impacts
EA Sports FC 24 also garnered attention in gaming stores. The demand for the Nintendo Switch version of the game surpassed that of the PS5 version, particularly at the Daewon Shop, which is popular among families and teenagers. EA Sports FC 24 even outperformed Animal Crossing and Pokemon Scarlet/Violet DLC Zero in sales. Additionally, Sonic Superstars performed better than expected, and RPG Super Mario experienced a slight increase in retention rates.
Spider-Man 2 Dominates the PlayStation Store
In the PlayStation store, Spider-Man 2 gained significant attention. While many people had made reservations for the game beforehand, its popularity spread through word of mouth, resulting in a high number of visits to the store. However, the popularity of Spider-Man 2 did not lead to increased purchases of other previous games alongside it.
Demand for Spider-Man 2 Accessories
The success of Spider-Man 2 also extended to its accessories. The official Spider-Man 2 PS5 cover and controller became highly sought after, with the controller being priced at almost 100,000. Some stores have already sold out of these accessories, indicating their popularity among customers.
User Opinions on Alan Wake 2
Users expressed their opinions about Alan Wake 2, praising its excellent visuals. However, there were concerns about the availability of a package for the game. Remedy Studio clarified that they did not plan to release a package version at this time. Nonetheless, some users expressed disappointment at this decision and suggested that a limited edition package would have been preferable.
Anticipated Popularity in the Coming Months
While foreign visitors to the shops showed a decrease compared to the previous month, domestic visitors increased in October. Furthermore, there is confirmed demand for the new Zelda amiibo and Ganondorf amiibo, set to be released in November. Third-party games are also expected to perform well, with titles like Persona 5 Tactica, Hwansechwihojeon Plus, Dragon Side Story 7: The One Who Removed the Name, and Nintendo’s Super Mario RPG garnering excitement and interest.
November is set to be an eventful month for gaming enthusiasts, with the release of highly anticipated games and the potential for outstanding results.
Mecca Game/Linked Integration 2,860 View This is the number of clicks inside Game Mecca along with the number of impressions from affiliates who receive Game Mecca news. SNS integration 962 View This is the sum of impressions from Game Mecca Twitter (@game_meca) and Facebook (@Game Mecca).
▲ Decorated Super Mario Bros. Wonder stairs of Yongsan Station (Photo: Game Mecca)
It’s no exaggeration to say that every store was dominated by Super Mario Bros. Wonder and Spider-Man 2 in October. A pop-up shop was opened with the release of both titles, and along with the game, various merchandise and attractions related to it increased, attracting great attention. In particular, it is said that during Halloween week at the end of October, the number of trips increased significantly and the number of visits to shops in Yongsan and other areas increased significantly.
Great sales as the name suggests, Super Mario Bros Wonder
The hottest thing in Nintendo stores this month was Super Mario Bros. Wonder. Until last month, the number of reservations was evaluated as somewhat disappointing compared to the IP awareness, but after its launch, the maximum sales were made due to the high Metacritic score and word of mouth. According to an official at the Nintendo Daewon Shop in Yongsan I’Park Mall, the sales volume of Super Mario Bros. Wonder at a stunning level, placed between Pokemon Scarlet / Violet and The Legend of Zelda: Tears of the Kingdom.
The biggest factor influencing this store’s sales was Nintendo’s pop-up store. Nearly 10,000 customers came and went, often buying devices and titles along with buying merchandise. In particular, the sale of Animal Crossing Switch Lite Bundle and Super Mario Bros. Wonder out loud. However, let’s gather together The Animal Crossing Switch Lite bundle comes with the Animal Crossing title preloaded on the device, and as a result, sales of the Animal Crossing title have dropped a bit.
▲ Titles were also available at Nintendo’s pop-up shop, so customers who visited the pop-up shop also bought the titles (Photo: Game Mecca)
This trend seems to be similar to Yongsan Electronics Market and Kukje Electronics Market. However, unlike games in the past where sales of previous titles also increased when an IP became popular, sales of other Mario games were at a rather negligible level.
Additionally, EA Sports FC 24 was mentioned as a title that showed notable results. Summarizing the stories of store officials, the demand for the Nintendo Switch version seemed to be higher than the PS5 version. In particular, in the Daewon Shop, which is in high demand among family customers and teenagers, it came third, beating the best news about Animal Crossing and Pokemon Scarlet / Violet DLC Zero. In addition, we were able to confirm that Sonic Superstars performed better than expected, and that retention rates for RPG Super Mario increased slightly.
▲ EA Sports FC ranked 24 in Daewon Shop’s weekly sales rankings (Photo: Game Mecca)
Spider-Man 2, everything from the title to the peripherals.
In the PlayStation (PS) store, Spider-Man 2 naturally received the most attention. Although reservations had been made for a long time, many people still visited the store by word of mouth. However, since there was no new influx and existing users were buying it, other previous games were rarely purchased along with Spider-Man 2.
With the success of the title, the number of people looking for the official Spider-Man 2 PS5 accessories cover and Spider-Man 2 controller also increased. The previously released PS5 cover was not much in demand due to its attractive colors and optional accessories, but the Spider-Man 2 PS5 cover seems to have sparked the desire to own it due to its decent design, clean colors , and excellent gameplay. Here is the explanation from a store official.
▲ Spider-Man 2 concept layout that can be found in various stores (Photo: Game Mecca)
In addition, there was also quite a high demand for the Spider-Man 2 controller, which costs almost 100,000. Some stores have already sold out, and it has been confirmed that there are only a few left at the PlayStation Plus store in Yongsan I’Park Mall. We were also able to meet store staff who thought they were embarrassed by the higher than average demand for managers even without a separate incident.
Meanwhile, unusual news was also confirmed. These are user opinions about Alan Wake 2, which was noticed for its excellent visuals. Although it is a very popular work and a big title boasting great images, it was confirmed that voices questioned whether the package would be sold or expressed disappointment that the package was not available. Remedy Studio said it was not issuing a package to cover the price of the title, but there was also an opinion that it would have been better if it had been limited to a small amount as there was demand.
▲ Although Spider-Man 2 Dual Sense is more expensive than the usual Dual Sense, many people were looking for it (Photo: Game Mecca)
A masterpiece that filled the gap before Christmas, the popularity is expected to continue.
Foreign visitors to all shops showed a downward trend compared to the previous month, but shops were generally crowded in October as the number of domestic visitors increased. Additionally, demand for the new Zelda amiibo and Ganondorf amiibo, which will be released in November, has been confirmed. Specifically, in the case of Zelda, inquiries were confirmed in most stores due to the excellent modeling and story shown in Tears of the Kingdom.
Meanwhile, in the case of second-hand titles, unlike the previous Pokemon Scarlet / Violet, the demand for Mario IP games was not that great. In addition, in the past, there were many people who came to shops in international electronics stores and other places to look for foreign titles, but recently, we heard that the supply of Nintendo titles in Korea has become smoother and the number of customers looking for foreign titles has dropped.
Third parties are expected to be strong in November. This is because many new titles with a strong fan base are released, such as Persona 5 Tactica, Hwansechwihojeon Plus, Dragon Side Story 7: The One Who Removed the Name, etc. In addition, Nintendo’s Super Mario RPG is expected to be unveiled, and since interest has increased thanks to the popularity of Super Mario Bros. Wonder, it is expected to show good results.
▲ In November, third-party games are expected to be actively released and attract people (Photo: Game Mecca)
#매장탐방 #Mario #SpiderMan #festive #mood #appearance #masterpieces
