Jeon ji-hyun Named piaget Global Ambassador

GENEVA, switzerland ‍– Celebrated Swiss fine watchmaker and high⁤ jeweler Piaget ⁣has announced the appointment of South Korean actress Jeon Ji-hyun as its newest global ambassador. ⁤Known for her widespread popularity throughout Asia and beyond, Jeon joins the ranks of the “Piaget Society,” ⁢a group that includes actor Lee Joon-ho, model Ella Richards, and Thai ‍actor Apo Nattawin Wattanagitiphat.

Piaget Society: A⁤ Legacy of Style

The Piaget Society represents⁤ not only a ‍lifestyle embraced by‍ the⁤ brand but also a distinct aesthetic and philosophy. Historically, notable figures⁤ such as Andy Warhol, elizabeth Taylor, Brooke Shields, and Roger Moore have been associated with the Piaget Society.

executive ‍perspectives

Piaget CEO benjamin comar⁢ expressed his enthusiasm for the partnership,stating,”I am delighted to welcome actress ⁣Jeon Ji-hyun,who embodies ⁤a unique presence and elegance,to the Piaget family.”

Jeon Ji-hyun also shared ⁤her sentiments: “I am honored to experience the rich⁣ tradition and enduring value of Piaget.”

Geneva Visit and the ‘Sixty Collection’

Prior to the ambassador announcement, Jeon Ji-hyun visited the Piaget booth at the Watches & Wonders Geneva fair in ‍Switzerland. She garnered attention from international journalists while showcasing a sautoir necklace watch, wristwatches, and other decorative⁤ pieces.

Introducing the ‘Sixty Collection’

The Sixty Collection features a trapeze-shaped case and serves as⁤ a modern revival ⁢of the bold and⁣ glamorous designs that gained prominence in the late 1960s. Jeon Ji-hyun’s role as ⁤a global ambassador will commence with the Sixty Collection advertising⁣ campaign, photographed by Ben Hassett.