Jakarta – Italjet, the Italian motorcycle manufacturer, is making a significant push into the Indonesian market, showcasing its premium scooter lineup at the Indonesia International Motor Show (IIMS) 2026. The company is presenting a range of models, including the newly introduced 700cc motorcycle, signaling a commitment to the high-end scooter and motorcycle segment.
Founded in Bologna, Italy, in 1959, Italjet has cultivated a reputation for bold design and technological innovation. Unlike many of its competitors, the company has consistently charted its own course, prioritizing experimental and visionary products. This approach is particularly evident in its iconic Dragster line, which revolutionized the high-performance scooter market in the early 2000s with its radical and distinctive aesthetic.
The IIMS 2026 display features three key models, each targeting a distinct segment of the Indonesian premium motorcycle market. The Italjet R200 serves as the entry point to the brand, competitively priced at approximately Rp 88 million. This positions it as an accessible option for consumers seeking a scooter with a strong design identity. Moving up the range, the Italjet 459cc model is offered between Rp 375 million and Rp 395 million, balancing performance, design and exclusivity. Finally, the flagship Italjet 700cc, representing the pinnacle of Italjet’s design and technology, is priced between Rp 475 million and Rp 495 million.
Italjet’s strategy extends beyond simply introducing new models. The company is actively building a sales network in key Indonesian regions, including Jakarta, Bali (Denpasar and Ubud), Sidoarjo, and Yogyakarta. This expansion is coupled with plans to develop additional service facilities and dealerships, aiming to strengthen after-sales support and enhance the overall customer experience.
The introduction of the 700cc model is particularly noteworthy. Italjet CEO Massimo Tartarini emphasized the brand’s unique approach, stating that Italjet aims to create its own path rather than following competitors, offering a scooter that “looks like a motorcycle.” This statement underscores the company’s commitment to challenging conventional scooter design and delivering a product that appeals to a lifestyle-focused consumer.
The pricing strategy reflects Italjet’s positioning within the Indonesian market. The R200’s Rp 88 million price point aims to be highly competitive, while the 459cc and 700cc models target consumers willing to pay a premium for performance, exclusivity, and distinctive design. The range of pricing suggests Italjet is attempting to capture a broad spectrum of the premium scooter buyer, from those seeking an entry-level statement piece to those desiring a high-performance flagship model.
Italjet’s presence at IIMS 2026 is not merely a product launch; it represents a long-term strategy to build a brand ecosystem in Indonesia. The company is focusing on design, technology, and lifestyle, aiming to connect with consumers on a deeper level than simply offering transportation. This approach is evident in the pre-launch event for the 700cc model, which was held in a fashion and lifestyle setting, indicating a desire to integrate the brand into the broader cultural landscape.
The company’s history, rooted in a rejection of mainstream industry trends, continues to inform its current strategy. Italjet’s focus on experimental design and a willingness to challenge conventions are key differentiators in a competitive market. The Dragster line, which gained international recognition in the early 2000s, remains a symbol of this approach, demonstrating the brand’s ability to disrupt the status quo and create a loyal following.
The expansion into Indonesia represents a significant step for Italjet, a brand that has historically maintained a relatively niche presence. The success of this venture will depend on the company’s ability to effectively communicate its unique value proposition to Indonesian consumers and build a robust network of sales and service support. The initial response at IIMS 2026, coupled with the strategic pricing and network development, suggests a serious and well-considered entry into a promising market.