TAT opens the country to the digital tourism industry through the TAGTHAI app, accepting Thai travel after COVID to Digital Tourism
On October 30, 2021 at 3:26 p.m.
TAT-TAGTHAi-KBTG app Supporting the Thai tourism industry into the digital era, launching the TAGTHAi Pass, a digital card for the future of Digital Tourism, and promoting SMEs in the tourism business
Mr. Yuthasak Supasorn Governor of the Tourism Authority of Thailand (TAT) said that a key problem in the tourism industry during preparation for the return of tourists under the new normal lifestyle that has changed due to the epidemic situation of COVID-19 is adjusting and develop the potential of services that are more sanitary
by using a digital tourism platform to support To lead to seamless and contactless tourism, including using technology to book queues or reserve tickets to attend various activities to reduce the risk of exposure, reduce congestion, increase convenience comfortable throughout the journey And it is one way to adjust to increase efficiency and develop tourism for sustainable growth.
Recently, there was a collaboration between TAT, Thai Digital Platform Social Enterprise Company Limited and Kasikorn Business-Technology Group (KBTG) to develop TAGTHAi application (Greetings), a tourism service platform that connects tourism in all dimensions. Launched “TAGTHAi Pass”, a digital lifestyle travel card (Digital pass) that enhances tourism services for industry operators. add distribution channels
by seeing the opportunity to earn money by reaching a group of tourists from all over the world It also aims to reduce direct price competition. and increase the value of Thai tourism services
For the TAGTHAi Pass, it facilitates tourists with a one-time purchase. with access to carefully selected travel services by locals This includes tickets to major attractions, restaurants, travel services, spa and wellness, and other additional benefits.
Ready to open to small tour operators to use as distribution channels to increase revenue opportunities on digital channels Prepare for the return of tourists in a new way. with plans to launch in mid-November
“The cooperation in pushing the TAGTHAi app between TAT and various agencies this time. It will be an important part in building a business ecosystem and BIG DATA that flows in the system. will be helpful in processing To develop the marketing of the Thai tourism industry to grow with direction responding to consumers exactly The trend of using online systems will be more widespread, more deeply in line with the current travel lifestyle.” Mr. Yuthasak say more
At the same time, it opens up a sales channel for small entrepreneurs in the tourism business including attractions, restaurants, museums, etc. Use such opportunities to increase their potential to reach a wider audience of tourists through the app. TAGTHAi
Mr. Klin Sarasin Chairman of the Management Committee, Thai Digital Platform Social Enterprise Co., Ltd., co-founder of the TAGTHAi app, said: Currently, the TAGTHAi app has more than 180,000 tourists, both Thais and foreigners, linking tourism information. products and services of entrepreneurs throughout the tourism business chain Elevate the all-in-one travel experience by using digital technology It is a convenient helper throughout the journey.
For the launch of TAGTHAi Pass digital travel card Facilitates cost-effective travel planning and is more tailored to individual needs. The tourists can choose the type TAGTHAi. Pass according to your favorite travel lifestyle under each type of TAGTHAi Pass.
It consists of a wide range of travel services carefully selected by local people. Tourists can be assured of good service, convenience and value from business partners. It also helps support small entrepreneurs to have digital sales channels. and have the opportunity to reach more customers
“This is an important opportunity for all sectors in the tourism industry to mobilize their forces to drive the tourism industry into the digital age. in order to be able to grow sustainably and to cope with the return of both Thai and foreign tourists.” Mr. Kalin said
Mr. Ruangroj Poonpol Chairman of the Kasikorn Business-Technology Group (KBTG), as the main sponsor of the app development, TAGTHAi said that technological innovation will play an important role to help Thai entrepreneurs in tourism businesses from all areas of the country. Reach travelers around the world quickly. Ready to offer a variety of services with more benefits through TAGTHAi Pass
It also creates a comfortable travel experience. and has a unique charm by local people as a new way of tourism that connects from all sectors personal data (Personal Data Protection Act) and the personal data protection standards of citizens in countries that are members of the European Union (General Data Protection Regulation), which will help strengthen confidence and safe for tourists to use the TAGTHAi app
by TAGTHAi (Greetings) is a tourism service platform that connects tourism in all dimensions. from providing information on tourist attractions help in planning a trip and link to the booking system and plane tickets Including the joint development of digital technology potential between the country’s leading private sectors, more than 20 agencies.
In addition, there is support from Advanced Info Service Pcl., Dusit Thani Pcl., Kasikorn Bank Pcl., Thai Beverage Plc., Tor Pcl. Ru Corporation, a travel business entrepreneur who is interested in opening a channel to present products or services on digital channels in conjunction with the TAGTHAi app can contact the website. https://www.tagthai.com/become-partner
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