Amanpreet Bajaj General Manager South East Asia, India, Hong Kong and Taiwan Airbnb says “Airbnb” It was found that travelers looking for accommodation during the Songkran festival increased by more than 310% compared to the same period last year. “Bangkok” It is the most popular destination most sought after by foreign tourists. Followed by Pattaya, Chiang Mai, Krabi and Phuket.
and when looking at foreign tourists by market found that tourists “Australia” travels in the greatest number 1 followed by the United States, the United Kingdom, Germany and France In addition, short-haul foreign visitors come from Singapore, South Korea, China and Malaysia. In particular, over 20% of Chinese travelers have sought accommodation in Thailand for spring travel. this Choose to visit Thailand because of the Songkran festival as well.
“The upcoming Songkran festival We have seen a significant recovery in the foreign tourist market coming to Thailand On the rise of Airbnb, travelers from all over the world are excited to experience the natural beauty of Thailand. cultural heritage delicious local food First class service and warm hospitality This is a very important force in stimulating and demonstrating a strong tourism recovery.”
Duangkwan Sinsattayakul Market Manager South East Asia, Hong Kong and Taiwan Airbnb adds that in terms of marketing “Thai Tourists” find “Pattaya” This was the most popular destination in Thailand to find accommodation on Airbnb during this year’s Songkran holiday. For foreign destinations Thai tourists prefer to travel and stay there “Seoul” number 1 biggest
Matches the trend of booking accommodation through Popularity of Airbnb among Thai tourists in 2022 “South Korea” The number 1 is followed by the United States, the United Kingdom, France and Japan. The most popular destinations for Thai travelers are Seoul, London, Paris, Melbourne and New York.
Thapanee Kiatphaiboon Deputy Governor of Domestic Marketing The Tourism Authority of Thailand (TAT) said that the trend of the Thai tourism sector during this year’s Songkran Festival is estimated to be more active than in 2019 even before the COVID-19 crisis, after the tourism atmosphere has improved much better. It is expected that there will be a trend of domestic travel throughout April at 17-20 million people.
“In fact, TAT wants to push the numbers up to 20 million person-times, but it is defined as a range between 17-20 million person-times because it wants to diversify risks. after countries Receive more foreign tourists Cause some Thai people to decide to travel abroad during the long Songkran holiday more.”
for supporting factorsdomestic tourismDuring this year’s Songkran festival In addition to having a project “We travel together, Step 5” That helps reduce travel costs for people using the right to discount hotel accommodation 40% up to 3,000 baht per room per night and issuing electronic discount coupons The maximum value does not exceed 600 baht per day, which can be spent in participating stores. Helping to stimulate the purchase of Thai tourists, TAT is preparing to organize a grand celebration of the Songkran Festival under the concept “5 Regions of Wichit Songkran” and also supports events such as Midnight Songkran, Hat Yai District, Songkhla Province, along with promoting various campaigns such as “365 Days, Amazing Thailand can travel every day”
“Seeing that since the Songkran period onwards Chinese tourists will return to progress by leaps and bounds. because more flights return to service Promote Thai tourism to improve even better this year. “
The TAT expects in 2023 total revenue from domestic and international markets to be 2.38 trillion baht, recovering 80% compared to the total income of 3 trillion baht in 2019, with approximately 25-30 million foreign tourists traveling to Thailand, up from 11.15 million in the previous year. This is a sign of Thailand’s strong tourism recovery!
