Suspicion of a link between schools attended by members of the Hive group and specific meditation groups
The controversy surrounding the marketing of BTS’s music from 7 years ago has returned.
BTS Group. Provided by Hive
As the conflict between Hive, the agency of the group BTS, and the management of Adore, a subsidiary and affiliate of the group New Genes, escalates, suspicions that Hive is linked to a pseudo-religion and controversy over illegal hoarding related to BTS’s past music marketing is centered online.
On the 28th, when such rumors started spreading through online communities and social media the previous day, Hive drew a line saying, “The suspicions raised are completely baseless.” He also predicted a strong response, saying, “We will take legal action against the violation of artists’ rights and interests.” There is speculation that the team trying to attack Hive may be reacting to the fact that Hive arose earlier from Adore CEO Min Hee-jin’s witchcraft control theory by raising similar suspicions.
A connection between Hive and a meditation group was suspected
The day before, on the 27th, suspicions were raised in some online communities that Hive had a longstanding association with a meditation group. Among the associated labels, there are the schools that some members of BTS and Yfory are allegedly indirectly involved.
In the lyrics of ‘Attack on Bangtan’ by BTS,’Give strength to the solar plexus! jeon! like! Suspicions were also raised that the music, design, clothing and accessories of the Hive groups contained symbols from this group, including the words ‘Surprise!’. Although this organization advertises itself as a meditation group, it is known to also have some characteristics of a religious group.
Group eye. Provided by Belif Lab
The doubts include the fact that the title ‘Margo’, a song included in the last album of GFriend, a girl group under Hive’s Source Music, is a term with a religious meaning often used by the group, and’ the fact that BelifLab, Affiliate Hive, has recently been controversial regarding its similarity to New Genes It is also often mentioned that the title of the first song ‘Magnetic’ by the new girl group Aillet is also the same as the name of the gymnastics and created by the group.
Controversy over BTS music marketing, reunited after 7 years
Coincidentally, on the day when the connection between Hive and the meditation group arose, suspicions arose about the hoarding and theft of BTS concepts. The story is that Mr. A, who was charged on charges of joint extortion related to the illegal marketing of a BTS album in 2017 and sentenced to a year in prison, claimed he was mobilized for ‘illegal music gathering’ at the time. At the time, Big Hit Entertainment, Hive’s predecessor, explained that it was “normal online viral marketing.” A recent post by the editor-in-chief of B magazine on social media claims that stolen Hive ideas are also being spread through online communities, blogs, and social media.
There is no concrete evidence regarding both issues. Hive is known to suspect that seemingly unrelated doubts are raised at the same time. On this day, Big Hit Music under Hive said through the Weverse fan community, “Recently, we have detected a number of organized movements aimed at defaming and slandering BTS,” adding, “In addition, malicious slander, creating rumours, spreading false information, etc. towards the artist “The senseless insults and ridicule go too far,” he said. r the artist, and in addition to the current regular legal action, we intend to appoint an additional law firm to respond strictly,” he said with mercy and zero tolerance without agreement.” “We will respond strongly by applying the principles,” he stressed.
Go Gyeong-seok Reporter kave@hankookilbo.com
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