Mr A, a full-time YouTuber with 200,000 subscribers, went to a commercial bank to get a loan for the purpose of investing in content, but was refused. This was because Mr A’s job did not provide solid proof of income or secured credit as an entrepreneur or general sole proprietorship. However, in the future, it is expected that content creators like Mr A will be able to receive loans after evaluating the number of views and subscribers.
According to the startup industry on the 25th, Korea Technology Finance Corporation (KIBO) began developing a ‘technical finance model for content creators’. He plans to apply it to the actual evaluation early next year at the earliest. KOTEC provides guarantee support after technology evaluation so that small and medium technology companies with weak collateral can obtain loans. It is the first in the world to create a technology evaluation model for content creators.
Kibo decided to use its own technology evaluation system, the ‘KTRS (Kibo Technology Rating System)’ model, to evaluate content creators. KTRS automatically selects a credit value when you sell for three years. It has been used since 2005 as a system that evaluates and rates intangible technologies and information that are difficult to select and support, away from the money-oriented, technology-based credit rating model. business, and marketability.
Gibo decided to apply this and implement modeling that evaluates the value of creators by inserting a link to a content video. It’s a method where artificial intelligence (AI) learns existing successful content patterns and combines expert evaluations to calculate the creator’s final credit rating. It is expected that the number of views, the number of content, the number of subscribers, and the loyalty of viewers will affect the credit evaluation criteria.
An official from KOTEC said, “It has not been confirmed yet, but it is very likely to be applied to potential operators or YouTubers who have registered as operators.”
Previously, KOTEC released a technology business evaluation model (KTRS-SM) designed to suit the characteristics of enterprises and start-ups, and developed and exported a European technology evaluation model to the European Commission (EC). This time, it aims to lead the global technology evaluation market by targeting creators. Gibo explained that “since the majority of creators are young people, the purpose is to encourage youth entrepreneurship.” Starting with the evaluation model for YouTubers, we plan to expand the application to short form (short video) creators such as TikTok, Instagram Reels, and YouTube Shorts in the long term.
The industry multi-channel network (MCN) gave an evaluation saying, “It is meaningful as creators have been recognized as a job that can receive technology assurance services.”
An MCN startup official said, “Since most YouTubers are treated as ‘unemployed’ at the bank counter, there were many cases where they got loans in their family’s name instead of their own.” “It is encouraging for the content industry to introduce financial technology to creators in the public sector” he said.
Correspondent Choi Da-eun max@hankyung.com
