Microsoft’s gaming division, Xbox, is known for not being able to sell consoles to competitors like Sony and Nintendo, but it seems that Microsoft has not given up and has changed its policy of purchasing publishers of popular games. And he also announced that Xbox games will also be sold on competing consoles.
And after changing the policy, Microsoft’s Xbox division finally started producing better results. Especially after the acquisition of Activision Blizzard, XBox saw a revenue increase of almost 50% from this historic acquisition. Regarding the latest operating results, consistently good results are recorded. Because in the second quarter 2024 earnings report, Microsoft increased sales by 51%.
However, if we look at the sales of the XBox game console, they continue to decline. This is despite efforts to market a cheaper version of the Xbox Series S, with Xbox hardware sales down 31% compared to last year.
The decline in popularity of Xbox hardware will affect Microsoft’s marketing as a console maker. This could change Because sales of games from the Xbox division have not increased thanks to sales of game consoles. But it is thanks to the acquisition of Activision Blizzard that has many popular games on the network, which translates into additional overall revenue.
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