The New Sorento Launches with a Focus on Meeting Customer Needs
On the 17th, ‘The New Sorento’ launch event took place at Aston House in Walkerhill, where Kia unveiled their latest model with improved marketability. The 4th generation Sorento, already a top seller in the domestic medium SUV market, has once again strengthened its position with enhancements in all areas. Notably, Kia has maintained the operation of diesel models for a small number of customers while also improving the fuel efficiency of hybrid models, which are favored by the majority of customers.
Maintaining Diesel and Improving Hybrid Efficiency
During ‘The New Sorento’ Media Day event held at the Walkerhill Aston House Hotel in Seoul, Kia presented the key product performance and implementation plans for their new car. One of the significant decisions was to retain the three current powertrain configurations: 2.5 gasoline turbo, 1.6 hybrid turbo, and 2.2 diesel. This choice goes against the recent trend set by Hyundai Motor Company’s Santa Fe, which abandoned diesel engines. By keeping the diesel powertrain, Kia is respecting the diverse needs of its customers and also meeting the demand for Santa Fe diesel.
Furthermore, Kia has addressed the fuel efficiency concerns of their customers by improving the hybrid model. The fuel efficiency of the Sorento Hybrid has increased from 15.3 km/L to 15.7 km/L in the latest generation, thanks to the integrated thermal management system and increased transmission efficiency. As a result, the hybrid model has become an increasingly popular choice for customers, with an 85% selection rate among contract customers.
Despite the improvements in the hybrid model, the fuel efficiency of the 2.5 turbo gasoline and 2.2 diesel models has slightly decreased due to the increased weight. However, Kia’s decision to provide the same powertrain operation and various option packages as the current Sorento demonstrates their commitment to meeting customer needs.
Enhancements for a Comfortable and Pleasant Vehicle Experience
Kim Cheol-woong, head of the Kia 2 Domestic Product Team, shared that the focus for the new Sorento was to provide a comfortable and pleasant vehicle experience for passengers. To achieve this, Kia has reinforced the interior specifications, driving capabilities, and advanced convenience features, elevating the product quality to a new car level. With a target of selling 70,000 units per year, Kia aims to cater to the consumer group’s demands for a family SUV.
In conclusion, Kia’s launch event for ‘The New Sorento’ showcases their dedication to meeting customer needs by maintaining diesel models and improving hybrid efficiency. With their focus on enhancing the overall vehicle experience, Kia aims to continue their success in the domestic medium SUV market.
On the 17th, ‘The New Sorento’ launch event took place at Aston House in Walkerhill.
Maintain diesel and improve hybrid efficiency to meet customer needs
(Sisa Today, Sisa ON, Sisa On = Great Reporter)
Kim Cheol-woong, head of the Kia 2 Domestic Product Team, explained the quality of the product at the Sorento New Media Day event on the 17th. ⓒ Current Affairs Today, magnificent reporter
The 4th generation Sorento, which has maintained its No. 1 position in sales for three consecutive years in the domestic medium SUV market, has released a model with improved marketability. Although it has had great success in the market, it is getting favorable reviews as it has once again strengthened its marketability in all directions. In particular, the continued operation of diesel models for a small number of customers and measures to improve the fuel efficiency of hybrid models, which attract the majority of customers, are highlighted as strengths of Sorento.
At ‘The New Sorento’ Media Day event held at the Walkerhill Aston House Hotel in Gwangjin-gu, Seoul on the 17th, Kia had time to announce key product performance and product implementation plans applied to the new car.
The first thing that draws attention is the powertrain configuration. The New Sorento decided to maintain the three current powertrain configurations: 2.5 gasoline turbo, 1.6 hybrid turbo, and 2.2 diesel. Previously, the completely changed model of the Santa Fe Hyundai Motor Company, two families under one roof, declared that diesel engines were broken, so the possibility of excluding the Sorento diesel was also raised.
However, Kia decided to respect the diverse needs of its customers. Kim Cheol-woong, head of the Kia 2 domestic product team, who is the presenter, said, “If you look at the share of new car contracts, diesel is less than 5%, which is a small situation.” “We decided to keep the diesel power train.”
The ruling will be analyzed as an opportunity to present the message of ‘respecting the needs of a small number of customers’ as well as naturally absorbing the demand for Santa Fe diesel.
The New Sorento vehicle displayed at the Walkerhill Hotel Aston House in Gwangjin-gu, Seoul on the 17th. ⓒ Sisa Today Reporter, Kwon Hee-jeong
For customers, the improvement in fuel efficiency of the hybrid model is also good news. The fuel efficiency of the Sorento Hybrid rose slightly from 15.3 km/L in the previous 4th generation to 15.7 km/L due to this partial change. It is explained that the integrated thermal management system and the increase in transmission efficiency are effective. This is also interpreted as the reason why the hybrid model selection rate among contract customers reaches 85%.
Regarding this, Kim Joo-kyung, manager of the Kia MLV 6 Project Team, said, “In the process of partial modification, the weight of the vehicle had to increase by more than 50kg due to the addition of new specifications and body reinforcement. to ensure safety collisions.” To match the features, fuel efficiency improvement items were continuously discovered and applied. As a result, fuel economy increased.”
In order to maximize fuel efficiency, the 19-inch wheel, previously implemented as an option, was boldly removed. However, unlike the hybrid model, the fuel efficiency of the 2.5 turbo gasoline and 2.2 diesel models decreased slightly due to the increased curb weight. However, the fact that it provides the same powertrain operation and various option packages as the current Sorento reads as an effort to meet customer needs.
Kim Cheol-woong, head of the Kia 2 domestic product team, said, “Considering the characteristics of a family SUV, we have improved the product quality to a new car level by reinforcing interior specifications, driving and advanced convenience specifications in order to provide a comfortable and pleasant vehicle experience for passengers .” We will do our best to achieve sales of 70,000 units per year focusing on the consumer group.”
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