The Return of Lee Hyo-ri as an Advertising Model Sparks Excitement in the Industry
By Reporter Seunghoon Lee | July 15, 2023 | 19:38
The world of advertising is abuzz with anticipation as one of its former queens, Lee Hyo-ri, expresses her intention to return to the industry. Known for her numerous successful advertising campaigns in the past, Lee’s announcement has triggered a wave of interest and love calls from various brands.
The news broke on the 13th when Lee Hyo-ri took to her personal social media account to share a selfie and announce her desire to delve back into advertising. She wrote, “I want to advertise again. For advertising inquiries, please visit Antenna Music.” In the photo, she can be seen wearing a red and black striped shirt that accentuates her enviable waistline. Displaying her unique sexual charm and youthful image, Lee Hyo-ri is quickly earning the title of ‘The Return of the CF Queen’.
This surprising decision comes nearly 11 years after Lee Hyo-ri suddenly retired from commercial advertisements, stating, “I will not appear in advertisements in the future.” Back then, she believed that endorsing products didn’t align with her values, such as vegetarianism and protecting stray dogs. She also felt remorseful about the excessive claims made in some ads.
During her reign as a top advertising model, Lee Hyo-ri dominated various campaigns, ranging from fashion to mobile phones. Her mere endorsement resulted in products flying off the shelves. Consequently, her retirement from the industry left a void, causing ripples of regret within the advertising world.
However, after more than a decade, Lee has had a change of heart and expressed her desire to return to advertisements. Countless global companies from diverse industries, including cosmetics, fashion, finance, magazines, luxury goods, toys, automobiles, travel agencies, coffee, airlines, food, beds, and cameras, are now vying for her attention. Even companies that usually collaborate with fourth-generation idols and renowned actors are eager to secure Lee Hyo-ri as their brand ambassador.
Support for Lee Hyo-ri’s comeback isn’t solely limited to companies but also extends to her fellow celebrities. Jo Kwon, a well-known singer and entertainer, enthusiastically welcomed her return to commercials. He humorously stated, “I can’t let go of Hyori-noona even if she dies!” In a show of solidarity, Jo Kwon posted a selfie wearing the same outfit as Lee Hyo-ri on his social media account, expressing his desire to join her in advertising endeavors.
Upon seeing Jo Kwon’s post, popular figures such as Suzy and Sunye reacted by leaving emoticons of laughter and tears. Lee Hyo-ri reciprocated the affection and announced her second peak as an advertising model, exclaiming, “Kwon, let’s fight together.” The heartfelt bond between the two artists was evident as Jo Kwon replied, “I love you, sister. The only thing I can offer is this body.”
Currently, Lee Hyo-ri is captivating audiences with her appearance on tvN’s ‘Dance Singer’s Wandering Troupe,’ while Jo Kwon is showcasing his talent on JTBC’s ‘RU-Next’.
This resurgence of Lee Hyo-ri as an advertising model marks a highly-awaited moment in the industry. Both companies and fans are eagerly anticipating what her next campaign will be, as she continues to captivate hearts with her distinctive charm and undeniable talent.
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Reporter Seunghoon Lee | 2023.07.15 19:38
Hyori Lee, Kwon Jo / Photo = Star News The world of advertising has been busy.
In the past, Lee Hyo-ri, who swept various advertising models to the point where you could hear the saying, ‘Turn on the TV’, announced her intention to return to appearing in commercials, and the love calls for it continued.
It started on the 13th. Lee Hyo-ri posted a selfie on her personal SNS, saying, “I want to advertise again. For advertising inquiries, please visit Antenna Music.” In the photo, Hyori Lee, who worked as a jeans model in the 2000s, wears a red and black striped shirt emphasizing her narrow waist.
In addition, Lee Hyo-ri boasted the appearance of a representative Korean fashionista with her unique sexual charm as well as her youthful images. It already bears the title ‘The Return of the CF Queen’.
/Photo = SNS Hyori Lee
The reason Lee Hyo-ri expressed her intention to return to advertising was because she suddenly announced her retirement about 11 years ago, saying, “I will not appear in commercial advertisements in the future.” At the time, Hyo-ri Lee did not appear in an advertisement, saying that it did not match her values such as vegetarianism and protecting stray dogs, and she felt remorse because of exaggerated advertisements.
Lee Hyo-ri monopolized a number of advertisements, including fashion and mobile phones, starting with the mainstream that only the top stars of the time were used as models. As soon as Hyo-ri Lee ate it, used it, or wore it, it was sold out immediately.
Because of this, the announcement of Hyo-ri Lee’s retirement from advertising left regrets in the advertising world, and after that, Hyo-ri Lee appeared on an entertainment program and said, “I didn’t lose weight by drinking the drink I advertised. , I did to not become more beautiful by using makeup. But it was printed with what I did. Working as an advertising model, there are people who actually use the product, but I didn’t.”
/Photo = Jo Kwon SNS
However, after 11 years, Hyo-ri Lee admitted her intention to return to advertisements, and most of the global companies launched a campaign to ‘encourage Lee Hyo-ri’ to establish her as a model. In fact, countless companies such as cosmetics, fashion, finance, magazines, luxury goods, toys, automobiles, travel agencies, coffee, airlines, food, beds and cameras send love calls to Hyori Lee. Currently, companies that work as models for 4th generation idols and famous actors are also working hard to capture Lee Hyo-ri.
Support not only from companies but also from fellow celebrities continues. Jo Kwon welcomed Lee Hyo-ri’s return to commercials, saying, “I can’t send Hyori-noona commercial calls even if she dies!”
In particular, on the 15th, Jo Kwon uploaded a selfie wearing the same outfit as Lee Hyo-ri on his personal SNS, saying, “I also want to advertise again. Please contact Cube Entertainment.”
After seeing this, Suzy and Sunye left emoticons laughing and shedding tears, and Hyori Lee announced her second peak as an advertising model, saying, “Kwon, let’s fight together.” In addition, Jo Kwon showed remarkable affection in Lee Hyo-ri’s comment, saying, “I love you sister. The only thing I can give you is this body.”
Lee Hyo-ri is currently appearing on tvN’s ‘Dance Singer’s Wandering Troupe’ and Jo Kwon is appearing on JTBC’s ‘RU-Next’.
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