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The Redesigned Apple TV App: A More Intuitive and Accessible Viewing Experience

The new, intuitive interface makes it easy to navigate and watch Apple Original series and movies, as well as live sports, movies and more.

The redesigned Apple TV app launches today, allowing users to easily watch all of Apple’s award-winning premium programming on their favorite devices.

Apple today launched a redesigned Apple TV app that makes it easier for users to watch award-winning Apple original series and movies, as well as live sports, movies and TV, on their favorite Apple devices, smart TVs, streaming sticks and consoles of game. programs and other content. A new sidebar streamlines the interface to help users quickly navigate the app, allowing them to easily access Apple TV+, a platform for Apple Original series and movies; MLS Season Pass, a platform for watching Major League Soccer; and the Store, where users can purchase and rent popular movies and shortcuts to channels and apps that viewers already own, such as Disney+, Paramount+ and Max.

“The redesigned Apple TV app makes it easier than ever for users to watch their favorite shows, movies and sports through an intuitive interface that puts content front and center,” said Eddy Cue, Apple’s senior vice president of Services . to watch, we want to make sure our users’ favorite content is easily accessible at their fingertips.”

There’s also a new side navigation bar on Home, providing a consolidated guide to all your favorite shows, movies and sporting events. In Home, the Channels & Apps section allows users to delve deeper into each channel they subscribe to or connected app. The collection includes “New Shows & Movies”, “Rankings”, “Trending” and “For You”, which provide the best recommended content, allowing viewers to enjoy the latest, most popular content specially curated for them.

A redesigned navigation interface launches in Home, providing built-in guides to all your favorite shows, movies, and sporting events.

On living room devices, the sidebar will also provide a profile feature, allowing families to quickly switch users to provide a better personalized experience in “Up Next” and content recommendations throughout the app.

Profiles allow families to quickly switch between users on living room devices.

The updated Store tab in the Apple TV app combines movies and TV shows into one service, making it easier for users to see all the content available to buy or rent, plus there’s a new “Add Channels & Apps” section that users can explore. popular streaming services on the shelf.

The updated Store tab in the Apple TV app combines movies and TV shows into one service.

Additionally, starting today, the iTunes Store app on iPhone and iPad, as well as the “iTunes Movies” and “iTunes TV Shows” apps on Apple TV 4K and Apple TV HD, will direct users to the Apple TV app, where users You can find existing purchases on the platform and watch all your favorite TV shows and movies.

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