The second dimension leverages the economic vitality of the industry – Finance – China Workers Network
Original title: Second Dimension leverages the economic vitality of the industry
Text/Yangcheng Evening News reporter Hang Ying
Following CCG EXPO, BilibiliWorld, and Chinajoy, the 2024 “Genshin☆FES” was held in Shanghai a few days ago, continuing the popularity of the second-dimensional cultural tourism in Shanghai. Reporters learned that the content of this carnival includes theme exhibition areas, peripheral sales, creator exchange areas, etc. The venue area has increased by nearly 30% compared with last year. Official data shows that this carnival has more than 100,000 players, and more than 20,000 on the first day.
In recent years, animation and games have gradually become a very important part of the new economic form. The theme of this carnival is “Toy Factory”. Through a series of interactive activities and installations, the site brings players an immersive exhibition experience that combines online and offline. Hundreds of creators from different fields and with different identities and backgrounds came to the Genshin Impact Carnival, including popular voice actors, popular second creators and painters at home and abroad.
Immersive Exhibition and Interaction
During the exhibition, the reporter found that about 20% to 30% of the visitors dressed up as their favorite “Genshin Impact” characters to immerse themselves in the exhibition, and quite a number of visitors came to Shanghai from other places to participate in this event. Many visitors told the reporter that they had been looking forward to this event for a long time and had been preparing for it a few weeks ago.
The design of the event site also lived up to the expectations of the audience. The carnival site highly restored the classic scenes in “Genshin Impact”, and divided Hall 3 into five themed areas based on the currently open exploration of Mondstadt, Liyue, Inazuma, Xumi, and Fontaine in the game. The moment you step into the venue, it feels like you have stepped into the real “Teyvat Continent”.
Genshin Impact is an open-world adventure game. The story is based on the setting of seven “kingdoms”, incorporating cultural elements and civilization symbols from different regions of the world. Genshin Impact FES is an offline event entirely centered around the Genshin Impact IP. The first Genshin Impact FES was held last year, and this year it will continue to meet with players from all over the world in Shanghai in August. This year’s carnival takes the “toy factory” as its creative inspiration, combined with the 4.8 summer limited-time version of Genshin Impact “Happy Summer! Evil Dragon? Fairy Tale Kingdom!”, and creates a series of interactive activities and installations on site to bring players an immersive exhibition experience that combines online and offline.
“Buy, buy, buy” runs through it
In addition to traditional interactive gameplay and immersive sound and light effects, “buy, buy, buy” has also become the keyword for everyone to come to this Genshin Impact Carnival. The reporter saw at the scene that this carnival launched limited peripherals such as the “2024 Carnival Gathering Series”, and all the peripherals for sale have been put on the “Genshin Impact Flagship Store”.
The ACG industry is booming. In addition to being a derivative of traditional industries, the ACG industry has also attracted a large number of consumers through the use of technology in immersive experience and artificial intelligence applications. The latest market report shows that the global ACG industry alone will have a market size of nearly $100 billion in 2023, and is expected to continue to grow in the next few years, and will even become an important industry that affects the GDP growth of many countries.
Among them, according to the research of China Industry Research Institute, the scale of China’s two-dimensional game market continued to expand in 2024, reaching 120 billion yuan, becoming one of the largest two-dimensional markets in the world. The user group is mainly young people, who have high requirements for game quality, plot and character design.
In terms of market competition, Tencent, NetEase and other large companies have taken a dominant position with their strong R&D capabilities and abundant market resources. At the same time, emerging companies are also emerging, gaining market share through innovation and differentiated competition. In terms of technology, the application of new technologies such as AI, VR/AR has brought more possibilities to ACG games, improving user experience and immersion.