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The Trade Desk Q3 Earnings: 85% Clients on Kokai - News Directory 3

The Trade Desk Q3 Earnings: 85% Clients on Kokai

November 7, 2025 Victoria Sterling Business
News Context
At a glance
  • the Trade Desk announced on November⁢ 4, 2025, the appointment of Anders Mortensen as Chief Revenue Officer (CRO).
  • The Trade Desk anticipates⁢ at least $840 million in revenue for the fourth quarter of 2025, exceeding analyst expectations ⁢of⁤ $831 million.
  • The company reported $739 million in revenue for Q3 2025, representing an 18% year-over-year increase compared to $628 million in Q3 2024.
Original source: adweek.com

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The trade Desk Announces Leadership ⁢Change ⁤and Strong Q4⁢ Forecast

Table of Contents

  • The trade Desk Announces Leadership ⁢Change ⁤and Strong Q4⁢ Forecast
    • Leadership Transition
    • Q4 Revenue Forecast Exceeds Expectations
      • Recent Financial ‍Performance
    • Competitive⁤ Landscape: Amazon DSP
    • KOKAI Platform Adoption

Published November 7,2025,at⁤ 10:57 AM ⁢PST

Leadership Transition

the Trade Desk announced on November⁢ 4, 2025, the appointment of Anders Mortensen as Chief Revenue Officer (CRO). He succeeds Jed Dederick, who⁣ is⁢ departing the company after nearly 14 years of service. This marks a ⁣significant⁢ leadership shift for the demand-side platform (DSP) as it continues to expand⁤ its market presence.

What: Leadership change at The Trade Desk, with Anders⁢ Mortensen appointed CRO.

When: Announced November 4, 2025.
Why it matters: ‍ Signals a new phase⁣ of growth for the company and⁣ potential shifts in revenue strategy.
⁤ ⁤
What’s next: ⁣ Focus ⁣on Q4 performance and continued adoption of the Kokai platform.

Q4 Revenue Forecast Exceeds Expectations

The Trade Desk anticipates⁢ at least $840 million in revenue for the fourth quarter of 2025, exceeding analyst expectations ⁢of⁤ $831 million. This positive outlook reflects the company’s continued⁢ growth and strong position in the programmatic advertising market.

Recent Financial ‍Performance

The company reported $739 million in revenue for Q3 2025, representing an 18% year-over-year increase compared to $628 million in Q3 2024. Revenue⁢ growth for the first nine months of‍ 2025 stands at 20%, a slight deceleration from the 27% growth experienced during the same period in 2024.

Quarter year-over-Year Revenue Growth Revenue (Millions USD)
Q3 18% $739
YTD ‍(9 Months) 20% N/A

Competitive⁤ Landscape: Amazon DSP

During an earnings⁤ call, The Trade Desk’s CEO, ⁤Jeff Green, discussed the competitive landscape, specifically addressing amazon’s⁢ Demand-Side platform (DSP).⁣ Green stated that Amazon’s DSP is primarily focused on advertising within Prime Video, with limited activity on the ⁤open internet. He estimated that only a ⁤low single-digit percentage‍ of spend flows through Amazon’s DSP, and a small fraction of that is directed ⁣towards‍ decisioning on the open internet. Amazon’s DSP is mostly ⁢about buying Prime Video, and vrey little is buying the open Internet. Our estimates are that low⁣ single digits are in thier DSP, and⁤ a small percentage of that⁣ is pointed at decisioning the open internet, Green said.

KOKAI Platform Adoption

The Trade Desk reports‍ that 85% of its clients⁤ are now utilizing its⁣ core platform, KOKAI. This high adoption rate suggests strong client satisfaction and confidence in⁢ the platform’s capabilities. KOKAI is central to The Trade Desk’s strategy of providing ⁣a unified platform for omnichannel ⁤advertising.

The appointment of Anders Mortensen as CRO signals The Trade Desk’s commitment to⁢ continued revenue growth and market leadership. His experience will be crucial as the company navigates an ⁣increasingly competitive landscape, particularly with the rise of retail ⁣media networks like

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