Even though it is the hot coffee season, there are many people around us who only drink cold coffee even in this weather. The unstoppable popularity of iced coffee this winter is also demonstrated by the numbers.
This is reporter Kim Hye-min.
<기자>
People wearing thick pads and gloves while carrying iced coffee and drinks.
This is a common scene during the winter.
[이후림/서울 금천구 : 너무 뜨거우면 입도 데고, 입천장이 데는 게 싫어서 아이스(음료)를 먹게 되는 것 같아요.]
[윤재희/서울 양천구 : (안에서) 일을 많이 하니까 차가운 게 오래가서 좋아하는 것 같고 뜨거운 거는 이제 쉽게 식으니까 별로….]
The popularity of frozen drinks continues to grow.
The share of frozen drink sales at a large coffee franchise already surpassed hot drinks in 2015, and rose to 75% last year.
In the third week of December last year, when the cold snap warning went into effect, ice accounted for 46% of Americanos sold.
At one convenience store, sales of PB’s iced coffee beans increased 36.4% from a year earlier.
Koreans’ love for frozen drinks is due to the urgent social atmosphere of ‘hurry up’, it was once a fad and has become a phenomenon, each person offers their own analysis.
It seems strange that foreign countries also used the word “Eoljuk-a” and interpreted it as “I drink cold coffee to get caffeine faster.”
Typically, franchises set the price of frozen drinks more expensive due to ice, etc., but the prices are gradually becoming the same.
[김두얼 교수/명지대 경제학과 : 여러 가지 비용이 상대적으로 부담이 적어지게 되는 효과가 발생할 수가 있습니다. 예를 들어서 제빙기라든가 이런 걸 설치했을 때 고정비용이 커피 한 잔 당으로 낮아지는 효과가….]
Companies also use it for marketing, such as increasing the frozen drink menu regardless of the season.
(Video Coverage: Hwang In-seok, Video Editing: Park Ji-in, Design: Jang Seong-beom, Seo Dong-min)
#thought #brilliant #drink #iced #coffee
