Tesla (TSLA-US) rose more than 5% on Monday (29th). Chief Executive Elon Musk used a memo to urge employees to focus on reducing costs instead of sprinting at the last minute to achieve the company’s end-of-season sales targets.
The memo was issued last Friday, and Musk wrote that he does not want the company to spend excessively on “emergency or delayed overtime and temporary labor costs,” just to stimulate production in the fourth quarter.
“From a historical perspective, we have always sprinted wildly at the end of the season, trying to maximize the delivery volume, but then in the first few weeks of the next season, the delivery volume dropped sharply. But in fact, in the 6-month period It can be seen that our delivery volume has not increased at all, but we will spend a lot of money in the last two weeks of each season and accelerate the delivery of vehicles exhaustedly.”
Musk said on Twitter on Monday afternoon, “The force to promote the end-of-season delivery is still very intense, only slightly less than in the past.”
Tesla has recently been struggling to deliver new cars to American customers on the originally promised date. According to reports, some Tesla customers have been delayed for several months.
But this year Tesla’s sales are still growing, with approximately 500,000 vehicles delivered last year.
Tesla surged $55.07 or 5.09% on Monday to close at $1,136.99 per share.
According to a report by the German automotive news website Automobilwoche, Tesla’s first European factory in Brandenburg, Germany has finally made progress. Tesla originally planned to start producing vehicles in Germany at the beginning of this summer. However, due to protests by environmentalists, the construction of the factory hurt snakes and lizards in hibernation, causing the project to be delayed.
In addition, according to the documents submitted by Tesla to the Texas Department of Supervision, Tesla is planning to invest more than $1 billion to build a factory in Austin, Texas, which is scheduled to be completed before the end of this year.
According to a report by the Chinese state media “Beijing Daily”, Tesla also plans to invest US$188 million to expand the production capacity of its Shanghai plant.
