Seizing Rural Revitalization Opportunities ‌with Passion and Innovation

In the⁢ midst of⁤ a fruitful season, agricultural⁢ planting ⁣faces‌ a daunting challenge: racing⁣ against typhoons.⁢ Wang Beiqian, general manager⁣ of Shanghai Hengjia Ecological Agriculture Co., Ltd., has‌ come to⁣ realize the difficulties of ⁣being a farmer. ⁣Her⁤ farm, “Hengjiazhuang,” is located in Beixin Village, Huating Town, Jiading⁢ District, in the northern suburbs of Shanghai.

Hengjiazhuang spans over 300 ​acres, cultivating a ‍diverse range of fruits and vegetables,​ including passion fruit, grapes, ⁣yellow peaches, ⁤and⁢ cherry tomatoes. The farm also operates cultural tourism projects, generating ​an ‍annual output⁢ value of ​10 million yuan. As a representative of​ the‍ Jiading District‍ People’s Congress, vice president⁢ of the Jiading District New Federation, and vice president of the Huating Town ‌Women Entrepreneurs Alliance,​ Wang Beiqian aims to connect‍ like-minded individuals, seize rural ​revitalization opportunities, and ⁢promote Huating’s charm.

Landing in Huating and ⁣Establishing a Project to ‌Help Farmers

Wang Beiqian’s journey began in 2009, when she and her husband built‌ Hengjiazhuang with the idea of​ creating a self-sufficient world.⁢ Initially, the farm had only 30 mu of ‌land,‍ but Wang‍ Beiqian soon realized the need for expansion to maintain operations. With the⁤ support of the Jiading District Agriculture and Rural Affairs Committee and Huating​ Town, Hengjiazhuang leased larger, more organized‍ land in four phases, receiving policy support for agricultural greenhouses, seed sources, ⁢fertilizers, and more.

In 2020, Wang Beiqian ⁤founded the “Hengjia Agricultural Assistance Project,” which cooperates with​ villager groups and individuals, especially those‌ with ​financial difficulties. The⁣ project offers a rural one-day tour package, where⁣ tourists can pick ‌fresh produce, watch villagers cook traditional meals, and enjoy local⁢ farm dishes. This initiative has ‌generated an annual revenue of about 30,000 yuan, increasing the income of 14​ cooperative villagers by⁣ several thousand⁤ yuan each year.

Close Connection Makes 1+1 Greater Than 2

In ​2017, the Huating⁣ Agricultural ⁤Tourism Green⁤ Alliance was ⁢established, providing a platform for Hengjiazhuang to connect with neighboring partners. Through ⁢joint events like⁢ the⁤ Farmers’ Harvest⁢ Festival‍ and​ agricultural sports games, the enterprises have formed deep friendships. Wang Beiqian believes that each alliance member‌ has unique advantages and characteristics, competing in a ‍differentiated manner.

Wang Beiqian has also joined‌ the “Wo Jia ‍Fresh” sales⁢ platform for non-profit real estate agricultural products in​ Jiading ⁢District. ‍She‍ has conducted online live broadcast sales and promotion of agricultural products, helping‍ farmers​ in the surrounding area who struggle with‌ sales. By ⁢unifying ‍packaging​ and expanding‌ online ​and offline sales channels, Wang ‌Beiqian has facilitated the ‌purchase of 2,000 kilograms​ of cherry tomatoes from an agricultural cooperative in Shuangtang Village.

Taking on the Pet ​Economy Opportunity

Wang ​Beiqian has⁤ turned her attention to ‌the ‍pet economy, undertaking pet-themed party activities. In May, ⁢Hengjiazhuang⁢ cooperated with a third-party pet brand, welcoming 150 dog⁤ guests and⁤ hundreds⁤ of pet owners. This ⁢event allowed ‍pet owners to create memories for their “furry ‍kids”⁣ while participating in outdoor social activities.

By embracing innovation and seizing rural revitalization opportunities,⁤ Wang Beiqian has not only transformed her farm but also contributed to​ the ‌growth of the local community. Her story serves​ as⁣ an ​inspiration for those looking to make ⁣a positive ⁣impact in rural areas.