Unlocking Prosperity in Burkina Faso: How LONAB is Revolutionizing the Tour du Faso 2024

Tro Faso are also the partners without whom the competition would not exist. And LONAB, the tour’s official partner, used the heavy artillery for this 35th edition.

The romance between the Burkina National Lottery (LONAB) and the Burkinabè cycling federation through the Ministry of Sports, Youth and Employment (MSJE), is not about to end. In fact, LONAB, a corporate citizen whose mission is to support the State in the development of the country, accompanies the trip, while allowing the populations of the towns crossed to also experience the African cycling festival live, through the presentation of his many products that he makes available to them. According to the representative of the CEO of LONAB, Ki Achille, this development stems from the vision of a LONAB citizen, who is firmly committed to the development of Burkinabe sports in all its forms. “We are pleased that the trip has gone off so far without any major incident. We thank the good Lord and the organizers for this. We are also satisfied with the first victory of Burkina Faso in Bobo-Dioulasso, this Wednesday, October 30, 2024, during this 6th stage. And we hope that this will continue. Our support extends to all areas and especially to sports. And it is natural that LONAB sponsors the yellow jersey of the Tour du Faso,” he said. And to add that this support is related to the development of other sports, with the aim of winning more cups and medals, therefore more international influence to Burkina Faso. “We are delighted with this partnership, because the trip allows LONAB to have a little more visibility. And as we say, the prizes go to the winners, but the profits go to Faso. So, the first win for LONAB is that all Burkinabè benefit through the products that are marketed. Through this trip, we shed a little more light on all products we sell. Digitizing an old product, and the brand new product that we have just launched, we therefore invite all our customers to try their opportunities,” he suggested all the neighborhoods that are crossed, LONAB makes people happy through the presentation of its different products, to the great satisfaction of the populations.

Seydou TRAORE, on the roads of the trip