“There are many cases where I went down to a province (Daegu, Busan, Pohang, etc.) with one phone call at dawn. Since I have been working here for a long time, I can feel it just by hearing your It was a situation where I came to the conclusion ‘I can’t afford to delay’. Packed my gear straight into the car and hit the highway at dawn.”
Jeong Dae-geun, CEO of The Awesome, a PC assembly shop in Seonin 21-dong, Yongsan Electronics Market, shared an episode he experienced while working as an engineer for a PC cafe franchise company. After barely finishing the long distance journey and marching all night, fatigue set in.
As he is about to return to Seoul with his heavy body, the owner of the PC room holds his hands tightly and expresses his gratitude several times. ‘thank you. This is the first time a place has taken care of me like this.’
With that one word, the accumulated fatigue disappeared.
Even now, when I have a hard time, I think about those times and control myself so that I don’t loose my mind.
If it was enough to call in the early hours of the morning, how urgent would that be?
▲ Jang Jae-geun, CEO of The Awesome PC assembly shop located in Seonin 22-dong, Yongsan
After thinking about it, the possibility of receiving a call from a work number at dawn is small, but it is not common to go down to solve the problem. The only unique one in that regard. Awesome CEO Jeong Dae-geun has been working that way. People around me even said, ‘You work so hard just because someone knows you.’
In fact, 24 hours a day, if you want to respond quickly to calls from customers who don’t know when, how, or why they could ask for help, they even responded to a 5-minute standby role. Leaving without hesitation regardless of where he is located is a constant appearance throughout his social life.
As time passed, it was a way to express CEO Chung’s strength and sincerity.
When the customer was satisfied, CEO Jeong also said that he felt good. It may have seemed stubborn to some, but such a mindset has established itself as a core value in the management of the company after the founding of The Awesome. The Awesome, which does not settle down until the customer is right, was thus born.
# Success strategy 1. Sell honestly. All parts 100% authentic use
Until just before the establishment, the company that CEO Jeong Jae-geun belonged to only delivered PCs to about 200 affiliated stores in the Seoul area. If you add up the country, you control well over 800 places. He acquired various knowledge of the super large PC room brand franchise that literally dominated the market.
However, the market suddenly froze due to the direct hit of a global pandemic that no one expected. Since he left the organization around that time, it may have seemed like an involuntary initiation to others, but CEO Jeong Jae-geun decided it was an opportunity to show off the skills he had honed so far in the field.
December last 20 years. This was the time when The Awesome was establishing a base for his activities in Yongsan, PC mecca. It was a time when everyone said it was difficult, but CEO Jeong explained that it has grown smoothly.
“I played in the field for a total of 18 years before starting the business. During that time, I was responsible for my watch, holding The Awesome’s hand. It gave me a lot of strength to solidify the foundation, and despite this being the most difficult time, the support I sent Thanks to that, I managed to grow.”
The strategy to repay the support from the market was one word, ‘honesty’.
The start of this is using 100% authentic products. Some services have been controversial as they assemble PCs in convenient ways without customers’ knowledge, such as using mining graphics cards. But The Awesome is different. We only insist on authentic products. Thanks to this, the warranty period given to genuine products is also thoroughly guaranteed.
It is natural for buyers to feel that benefits are increasing. In addition to the one-year free service period guaranteed by default, the remaining warranty period for individual parts is guaranteed. It is a way to leave the parts to the manufacturer to process. We do our best so that users can use it safely for as long as possible.
▲ The Incredible Online Shopping Center (https://nertubepc.com/)
# Strategy 2. Listen carefully to customers and identify their needs.
Those who have been to The Awesome regularly said that the consultation time has been long. In addition, there are many questions. In addition to general questions such as purpose of use, environment of use, budget, etc., we discuss details in detail. The same applies to applications made online.
Why insist on doing it this way? “Not all PC parts are the same. Each part has a specific purpose and performance limit, so you need to know clearly what the PC you’re buying is for and how much budget you have .”
He also says that this is not a practice that was decided after starting a business. Jira, which has tested PCs distributed to over 800 PC cafes across the country, starts by clearly knowing the difference between general user and business computers. At best, it is driven for 8 hours a day, and it is a general use environment that continuous operation is three or four hours, and the load is irregular.
However, the workplace is strict in the first place. It is narrow from where it is placed. It is often driven all day. The budget given is also tight. For example, the price difference that occurs when 100 parts cost 10,000 won per unit starts at 1 million won. Price competitiveness is a very important item in commercial personal computers.
Because he is so sensitive, he never neglects his efforts to get an accurate grasp of the customer’s opinion and the customer’s usage environment. This is a frequent sales background, as a person who has used a personal computer supplied by The Awesome and introduced it to another acquaintance.
# Strategy 3. Explain, persuade, and offer a compromise.
Amidst the flood of new products pouring in at countless times, the insight to suggest ‘this is it’ products to buyers is the core competitiveness of The Awesome which draws attention next to kindness. It is a competitiveness that can be seen as an extension of strategy 2, but it is an area that shows strong confidence because it provides personal computers to different environments and has even taken direct services.
Is it good or bad? To this question, the Chief Executive’s answer was as follows:
“Take the ASRock motherboard products supplied by Daewon CTS as an example. The lineup is diverse and the prices of these products vary greatly. However, in general, when it comes to buying ASRock motherboards, we always look for cheap ones. When it comes to memory and storage, I prefer high performance products.”
Hearing this, I asked again what it meant. So what?
“In the case of combination with Asus, MSI, and Gigabyte motherboards, only ASRock is price sensitive when looking for a medium to low price motherboard. All products have ‘grain’. Although cheap can be a strength, that is If if you only focus on the cheaper products among them, the quality may be low.”
Only then did I understand. It is common to prefer high performance products that are of solid quality to some extent and yet have to be better. However, if you stick to the cheapest products of a certain brand, it is natural that the quality will look relatively low compared to high performance products.
For Jeong, who has a unique eye for quality that matches the price, ASRock is known as a reasonable cost-effective brand with a wide range of options, but some point out that its competitiveness is not properly evaluated by focusing at the low price only. .
“There are different brands, but in general, they only focus on price and want to be satisfied with the cheapest product among them. Can we be satisfied? Depending on the quality of the brand (price), the grade is divided and the product is designed accordingly. It should be different depending on , but it was wrong from the start.”
In summary, ‘there are no bad products in the world’.
Some pointed out that this product is bad and that product is good, he explained, as a bias caused by recommending, using and evaluating the product without sufficient understanding. The Awesome has categorically rejected the dual evaluation of good and bad for a specific product, and has increased user satisfaction by preparing the best option for every purpose.
In the process of managing a PC room, he has extensive experience in the animal senses that was possible because he has been in the field for a long time, offers products based on statistics accumulated in the process, and coordinates reasonable compromises . This is also a strategy unique to The Awesome which is possible because it was deemed a process to increase user satisfaction.
By Hyundong Editor Kim Hyundong.Kim@weeklypost.kr
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