“Facebook Thailand” opens the vision after rebranding to “Meta” (Meta), revealing progress and ways to talk to Thai agencies still in the early stages. Reiterating that it will not be able to coordinate only the government sector Because building a foundation to the Metaverse world requires cooperation from all industries. Preliminary assessment of risks in Thailand as in the world Both data privacy, security and equality of access are already the focus of the company. We are confident that Metaverse will come because 5 trends continue to drive.
Prae Dumrongmongkolkul, Country Director of Facebook Thailand from Meta, said he was excited about the company’s milestone change. The Greek word for meta means beyond means to go beyond the next level of technology. This idea reflects the direction the company is taking. and the future the company is building What I would like to emphasize is Even the company name may change But the company’s mission remains focused on connecting people on a better experience.
“We are committed to delivering a metaverse experience to keep people connected. Discover communities and build a business. Metaverse will transform the industry in the future. We have already begun to see examples of Metaverse being used in education, work, medical, health, fitness, sports, entertainment and gaming. And what’s exciting is obvious. world of commerce and shopping We believe Metaverse will create a multi-billion dollar digital economy and create a creator economy that will create more jobs in the future.”
Prae states that Meta integrates Facebook’s affiliate applications with various technologies. under the new name of the company The company is committed to pushing the metaverse into real life applications. and helping people connect, find communities, and grow businesses.
for metaverse It’s the latest example of how Meta’s technology has evolved to help people connect, find communities, and grow together. When Facebook was launched in 2004, people changed the way they connect. And apps like Messenger and Instagram have empowered billions of people around the world to connect.
“We have a clear goal in creating and continually developing our core products. As we are taking the time to lay out the foundations of Social Technology in the future, our core application experience will be central to building the future metaverse ecosystem.”
What is Metaverse?
Prae defines Metaverse in reference to a letter from the company’s founder Mark Zuckerberg, describing his vision that Metaverse will be the next generation of mobile Internet use. This will deliver a hybrid social media experience in today’s online world. This will extend the experience to a three-dimensional form or a visualization into the real world. This allows people to share their virtual reality experiences with others even when they are not together. Including doing activities that cannot be done together in the real world, metaverse will be another turning point of technology that is very important to transform the world.
Meta’s vision is to create experiences that are more immersive than ever before. with a sense of existence To inspire connections and conversations with people. as if they were with another person or in another area. There is nothing better than being together in real life. But at times we cannot do that. Metaverse technology will bring us closer together like a real-life experience.
“We want to build the metaverse responsibly. That means we are investing heavily in this field. For example, $10 billion in Reality Labs, our technology development unit with a focus on building technologies that As safe as possible for users, we also invested $50 million in research and building projects over two years with government, academia and industry experts to assess risks and develop our work properly and securely in the first place. start”
Prae said the company is also launching new tools to help people create metaverse experiences, such as the Presence Platform, which will enable the creation of Mixed reality experiences on Quest 2. It’s the next step for the company to maximize the potential of Metaverse in the future. including an investment of more than 150 million US dollars In a comprehensive training program for the new generation of creators
5 Trends Supporting the Metaverse for sure
One of the signals that reflects that A Bridge to the Metaverse will definitely happen are the 5 strong trends that are currently taking place. The first trend is VR / AR (Virtual reality and Augmented reality) technology shows. Virtual Reality currently has over 600,000 creators worldwide using more than 2,500,000 AR effects on the company’s platforms. including 700 million people in general who have started using AR effects on Facebook and across devices. By creators from Asia Pacific and Latin. America accounts for 60 percent of people who use Spark AR on a monthly basis.
The second trend is Business Messaging. According to a survey, two-thirds of people want to communicate with their business the same way they talk to their friends via messaging, and 500 million people are messaging. every business A day on the Meta platform
The third trend is Mega Sales Days, an online shopping event 9/9, 11/11, 12/12, which many people call Mega Sales Day, has become a phenomenon that people are becoming more and more interested in every year. It is believed to be the starting point for those who start shopping online for Metaverse. The online and offline shopping experience will be made as virtual and seamless as possible.
The fourth trend is creators. Prae believes that creators will play an important role in meta-verse, whether it is digital merchandise, art design or digital experience and content, and trend 5 is video. Preliminary believes that the trend of watching videos continues to grow, especially short videos.
“We can see from the likes of people who use Reels, it’s the most growing engagement on Instagram and in Asia, we’ve launched Reels in 10 countries. Statistics show that 99 percent of users The internet in Thailand sees videos online each month and Gen Z is a growing audience. They accounted for 28 percent of the total audience. compared to Millennials (23 percent) and Gen X plus baby boomers (49 percent).”
next year will be clearer
When asked about the progress and ways to talk to various agencies in Thailand Prae emphasizes that everything is still in the early stages of building the infrastructure. which must be coordinated with both the government and industry sectors There will be a discussion of risks to cope with together. Believe that in the future the company will announce more information.
For business, Prae believes that when a dream business enters the metaverse, it will provide more opportunities for growth. Because of the use that will change the Internet to become even more virtual. giving users a more current experience that is still limited and not as full as a trip to the store There are many organizations that need to be prepared to enter the world of Metaverse. All hardware, content, creators, and other materials may or may not be free.
In the future of Facebook services The company said it has split into two parts: the creation of a virtual interactive platform Horizon Worlds, which has already launched in the US and Canada and can be accessed with Oculus devices; 2 is to build a bridge to what the company has. for other businesses to have their presence in the platform Believe that in the future there will be Thai businesses that will continue to move Although there is no clear timeline that Thailand is in which wave But please follow up because Thailand is the leader of the region. And there is always talk.
.
