Vision Pro: Apple Asks Users About Rivals
- Apple recently polled some Vision Pro owners, seeking feedback on various features and accessories.
- The survey covered topics such as screen resolution, device fit, and the usefulness of the Vision Pro's iPhone app.
- Specifically, Apple asked users if they owned any of the following: Meta Quest 3, Meta Quest Pro, other Meta Quest headsets, PlayStation VR, Valve Index, or ByteDance Pro.
Apple is actively probing Vision Pro users about rival products, signaling a strategic move in the augmented reality arena. This survey delves into user experiences with competing VR headsets and smart glasses, including Meta Quest 3, Meta Ray-Ban smart glasses, and more. Analyst Ming-Chi Kuo predicts the launch of Apple smart glasses by 2027, hinting at a important expansion. The feedback gathered by Apple will influence its future roadmap for development of smart glasses and iterations of the Vision Pro. News Directory 3 will keep you posted about the latest updates. Discover what’s next as this space evolves.
Apple Gauges User Interest in Smart Glasses, Mixed reality with Vision Pro Survey
Updated July 1, 2025
Apple recently polled some Vision Pro owners, seeking feedback on various features and accessories. Teh survey also explored user awareness of competing devices, including both virtual reality headsets and smart glasses. This move suggests Apple’s interest in expanding its product line to compete in the broader augmented reality market.
The survey covered topics such as screen resolution, device fit, and the usefulness of the Vision Pro’s iPhone app. Apple also inquired about the use of Guest Mode and which accessories, if any, users had purchased for the headset. A notable portion of the survey focused on competing products.
Specifically, Apple asked users if they owned any of the following: Meta Quest 3, Meta Quest Pro, other Meta Quest headsets, PlayStation VR, Valve Index, or ByteDance Pro. Regarding smart glasses, the survey included questions about the Meta ray-Ban smart glasses, Amazon Echo Frames, and Snapchat Spectacles. The company is clearly evaluating the competitive landscape for both mixed reality and smart glasses.
While PlayStation VR and Meta Quest devices directly compete with the Vision Pro, Apple currently lacks a product equivalent to the Meta Ray-Bans or Amazon Echo Frames. However, rumors suggest Apple is actively developing smart glasses, perhaps launching as early as 2026, to rival these products.The survey underscores Apple’s ambition to enter the smart glasses market.
Apple analyst Ming-Chi Kuo anticipates Apple will introduce its first smart glasses in 2027. Kuo said the smart glasses will offer customizable options, including various frame and temple materials. Features will include voice control, gesture recognition, and audio playback. Integrated cameras will enable photo and video capture, feeding data to a built-in AI assistant with environmental awareness. Kuo also projects that “XR Glasses” with integrated displays for augmented reality will follow the 2027 smart glasses.
Regarding the Vision Pro, a refreshed model with an M5 chip could arrive this year. Kuo forecasts the ”apple Vision Air,” a lighter and more affordable Vision pro model using an iPhone chip, will debut in 2027. A second-generation Vision Pro, featuring a redesigned build, Mac-grade processor, and lower price, is planned for 2028.
what’s next
The survey data will likely inform Apple’s product development roadmap,potentially accelerating the release of smart glasses and influencing future iterations of the Vision pro. The company’s strategic moves in the mixed reality and smart glasses spaces remain a key area to watch.