Xbox Brand Refresh: New Logo and Startup Screen Updates
News Context
At a glance
- Xbox is implementing a refresh of its visual identity, introducing a new logo and updates to the console startup experience.
- In addition to the logo change, the company is updating the startup screen.
- These changes coincide with a transition in leadership at Xbox, as new management takes action to update the platform's aesthetic elements.
Xbox is implementing a refresh of its visual identity, introducing a new logo and updates to the console startup experience.
The rollout of the new logo to consoles is scheduled for May 13.
In addition to the logo change, the company is updating the startup screen. These modifications to the boot-up sequence are part of a broader effort to adjust the brand’s visual presentation.
These changes coincide with a transition in leadership at Xbox, as new management takes action to update the platform’s aesthetic elements.