‘Japan’ is fast emerging as an overseas travel destination at the end of the year. Due to the low yen, it is economically and geographically close, and enjoys great popularity as the first overseas travel destination after Corona 19.
From October 28th to November 27th, compared to the pre-pandemic period, Gmarket looked at the rankings of destinations where overseas ticket sales increased the most, and Japan took first to fifth place. Compared to the same period in 2019, reservations increased for Osaka (+366%), Sapporo (+305%), Fukuoka (+242%), Tokyo (+210%), and Okinawa (+109%) ). Bohol, Nagoya, Chiang Mai, Bangkok, and Maldives were ranked 6 to 10 each, followed by Southeast Asia, which is relatively cheaper than America or Europe, and has great interest in foreign travel destinations.
The results of ranking popular travel destinations based on the number of overseas ticket bookings during the same period also showed a similar pattern. Osaka, Tokyo, and Fukuoka ranked 1st to 3rd, showing overwhelming popularity in Japan, while Bangkok, Danang, Guam, Nha Trang, Sapporo, Hanoi, and Cebu ranked 4th to 10th, respectively, showing phenomenal popularity in Southeast Asia.
Thanks to Japan’s popularity, Gmarket has strengthened its ‘Japan Travel Pavilion’ sales products. Air tickets by region are sold at the lowest price, and popular hotels, airtels, and tickets by price range, as well as package products, can be found at special prices. Content has also been expanded, such as recommending popular products and introducing tourist attractions tailored to the concept of travel destinations, such as ‘Shopping-Tokyo’, ‘Food-Osaka’, ‘Onsen Trip-Fukuoka’, and ‘ Winter Sensibility-Sapporo. ‘.
Additionally, in line with the growing demand for overseas travel, various winter travel products are introduced through the ‘Travel / Air’ tab on the main screen of the Gmarket mobile app. You can search for desired travel products such as domestic and international flights, accommodation, packages, and leisure, and compare and search travel agencies, airlines and hotels instantly. “The demand for travel to Japan during the year-end season has increased rapidly,” said Lee Joo-cheol, head of Strategic Business Headquarters at G Market.
