Home Business [단독]Genesis electric vehicle equipped with Samsung image sensor

[단독]Genesis electric vehicle equipped with Samsung image sensor

by news dir

Probable application of ‘GV60’ to be released in the second half of the year
Hyundai Motor to diversify semiconductor supply chain
Samsung to attack the market by securing demand
Prospects for accelerating electronic parts business cooperation

Hyundai Motor Company applies Samsung Electronics’ vehicle image sensor to the premium model Genesis. This is the first case where Samsung Electronics’ image sensor was mass-supplied to a finished vehicle. It is a collaboration between Korea’s leading automakers and semiconductor companies related to automotive semiconductors. Hyundai Motor Company is increasing its semiconductor supply chain and Samsung Electronics is able to speed up its market penetration by securing demand for automotive image sensors.

Hyundai Motor will apply Samsung’s image sensor ‘ISOCELL Auto 4AC’ to the new Genesis model to be released in the second half of this year. Genesis’ first electric vehicle ‘GV60’ is likely to be installed. The GV60 is a key model that will lead the Genesis electrification. After the GV60, Samsung’s image sensor supply is expected to expand to other Hyundai Motor Group’s new cars. It is reported that Samsung’s vehicle image sensor has already been supplied to Hyundai Motor Company for testing since the first half of this year.

ISOCELL Auto 4AC, released in July, has obtained ‘AEC-Q100’ certification, the reliability evaluation standard for automotive parts. The ‘corner pixel’ technology in which photodiodes of different sizes are placed in each pixel provides clear high dynamic range (HDR) images in real time even in environments with large differences in brightness, such as dark tunnels or underground parking lot exits.

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ISOCELL Auto 4AC is applied to the Genesis Surround View monitor and rear camera. It will be used as a core sensor to check the outside of the vehicle. The resolution is 1.2 million pixels, and it can withstand temperatures from minus 40 degrees to 125 degrees.

Hyundai Motor appears to be working with Samsung to strengthen the semiconductor supply chain. It is believed that the company has secured a stable value chain as production is being disrupted due to a recent shortage of semiconductors for vehicles.

Hyundai has mainly used ON Semiconductor products. The automotive image sensor market is led by ON Semiconductor’s subsidiary, ON Semi-Aptina (market share of 38.3% in 2020). Omnivision (18.8%) and Sony (9.7%) are chasing behind. Samsung Electronics has expanded its image sensor business from mobile to automobile, and secured stable demand. By securing the world’s fifth-largest automaker as a customer, it is now possible to aim for changes in the market.

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The collaboration between the two companies is expected to accelerate further. Hyundai Motor Company and Samsung Electronics joined hands in May this year to cooperate in supply and demand for automotive semiconductors. In addition to image sensors, the possibility of cooperation in various automotive semiconductor fields cannot be ruled out. Lee Hang-gu, a research fellow at the Korea Automobile Research Institute, said on the 16th, “The proportion of electronic parts in the future car industry is more than double that of conventional internal combustion locomotives, reaching 70%, but the domestic supply chain is weak. It can be a trigger,” he said. In this regard, Hyundai Motor Company and Samsung Electronics declined to comment, saying, “We cannot disclose specific matters related to customers and partners.”

Correspondent Kwon Dong-jun [email protected], Political actor [email protected]


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