we knowSouth Koreaof what? This is a question that has a variety of answers. Be it music, series, movies, games, cartoons and animations. The Korean wave began to move to Thailand. Around the year 2000 of the play
- Autumn in my Heart, this love is forever
- My Sassy Girl
- Full House
- Jewels in the Palace or Dae Jang Geum, Queen of the Royal Palace for cosmetics, fashion, food, characters and many other products
It must be admitted that South Korea’s entertainment industry is known as one of the largest in the world. It has become the country’s main export product that generates huge amounts of money. in the form of entertainment content Let’s take a look at what made the Korean entertainment industry come this far and eventually become a national symbol. Which, when trying to look at it, can gather 5 main things
- 1. South Korea, one of the four Asian tigers
from a country that used to be ranked as the poorest in the world because of war to become a leading country in the world today South Korea is now the 12th largest economy in the world with a value of over $1.63 million. and has an average per capita income of about $30,757 per year
It was also selected to be in The Next 11 group, or the emerging economic superpower of the 21st century (New Market), along with Bangladesh, Egypt, Indonesia, Iran, Mexico, Nigeria, Pakistan, Philippines, Turkey and Vietnam.
Back in 1997, the country’s development was halted by the Asian financial crisis. which greatly affected the economy of South Korea, causingSouth Korea had to borrow from the International Monetary Fund for 57 billion US dollarsAnd from such a crisis, it has become a huge force for Korea to adapt to focus on the serious development of the entertainment industry. Until it became a stream Korean Wave or Hallyu became popular worldwide in 2000.
Korean Wave (Korean Wave) or Hallyu is the phenomenon of spreading contemporary South Korean culture to the world. through entertainment media such as Music, movies, online games, and more The phenomenon has generated more than $4.2 billion in revenue for South Korea. through cultural exports For example, exporting a TV drama Dae Jang Geum, Queen of the Royal Palace which grossed $103.4 million in royalties at the time.
- 2. The advent of “Cultural Industry”
during the economic crisis the Korean government began to realize that “National culture” It’s worth it yourself. Therefore, the policy to strengthen the cultural basics has been announced since the year 2000 onwards, such as the creation of a public institution. a cultural research center and many cultural technology educational institutions There is also the construction and expansion of cultural and arts centers throughout the country.
alsoHaving spent more than 50 billion won (about 42 million US dollars exchange rate as of February 14, 2020) to promote the cultural economy (Cultural Industries) cover various business areas to export to countries around the world
- in the year 2001 The Ministry of Culture and Tourism has designated a year as the year of Korean tourism. All over the country, therefore, the event is held vigorously. From sports festivals, music festivals, food festivals, fashion festivals to play festivals. Until it became a stream But the most obvious and productive income for the country includes music, films and television series. Until the Korean government sees the channel and turns to be more serious with the industry in the entertainment sector.
- in 2004 South Korea’s TV drama exports are estimated at $71.46 million. An increase from the previous year to 69.6% and in the same year. The selling price of Korean drama licenses per unit (per unit of 50 minutes) rose 84% from $2,198 to $4,046 during the same period. Korean film sales rose from $31 million to $75 million. or up to 141%
- in 2016 South Korea is eighth in the world as of 2010 on the World Cultural Industry Ranking. culture industryCan generate income for South Korea to 38 billion US dollars. before gradually rising to $57 billion over the next five years.
- in 2019 The cultural industry can generate revenues of up to $64 billion.
- 3. KOCCA = Culture, Content and Creativity
In 1998, South Korea issued a policy Korea : Culture, creativity and content Promote the development of South Korea’s cultural industry With a budget allocation for the development of personnel in film, music, acting, design, etc., later in the year 2009, the organization was established. “Korea Creative Content Agency or KOCCA” officially come up through the cooperation of many organizations to plan, manage and develop a comprehensive Korean cultural business by promoting Korean content embedded into various entertainment media
Duties of KOCCA The intention is to publish regulations that protect intellectual property. technology development Supporting the private sector, especially small Establishing a cultural content business as well as co-investing and lending offering studios for rent at low prices KOCCA’s duties also include supporting the expansion of cultural markets abroad. to be an export business Currently, there are 8 overseas offices in the United States, Europe, the United Arab Emirates, Japan, Indonesia and 2 branches in China.
Currently, KOCCA has promoted 12 businesses related to cultural industries, namely:
- 1. Digital wave television system (Broadcasting)
- 2. Music (Music)
- 3. Game
- 4. Comics
- 5. Animation
- 6. Character (Character Licensing)
- 7. Fashion
- 8. overseas expansion
- 9. Culture Technology Research and Development
- 10 Creating Content for the next generation (Next generation content)
- 11. Human Resources Development
- 12. Create a Business Support Center and CKL Academy
Whether it’s lack of funding, lack of scripts, lack of location, or the need to research market data, KOCCA can facilitate and provide it. It can be said to be an organization that truly supports Korean cultural industries.
- 4. People sculpting course to develop cultural products
South Korea’s Ministry of Culture and Tourism has set the direction for cultural policy for the 21st century in a report called “Cultural Vision 2000” (Cultural Vision 2000), which was around at the time of the Asian economic crisis. In it there is one clause which says to support education. To produce a new generation of youth with cultural creativity
“Hongik University” is recognized as the most outstanding university in the country for teaching the arts. The two educations which have always been a leader in certain areas by the institute’s core principles The intention is to focus on everyone being creative. Today, it has become a symbol and a good name for universities in the country and abroad. The most popular majors are Painting, Design, Architecture and Communication Arts.
“Korea National University of the Arts” is considered the National University of the Arts in Korea. established by the Korean government According to the policy of producing personnel for the development of the cultural industry And as Hongik University, it is the only national university that aims to be a leading institution in producing talented artists for all kinds of art. The university includes 26 departments across 6 schools. Popular majors here include performing arts (television, film and dance), visual arts, communication and music, among others.
Or “Chungkang College of Cultural Industries”, it is a college that focuses on the cultural industry. It offers courses in animation, manga, Manhwa, games, food, fashion, music and musicals. including the field of mobile communications
In addition, the Korean government wants Korea to be in constant flow. It encourages content about Korea to be included in the curriculum of elementary to higher education levels of different countries. to spread information about Korean society to be known in another way as well
- 5. Korean fever
the efforts of the Korean government that day As a result, today’s Korean culture is spreading. and its infiltration into the daily lives of people around the world Through cultural industries such as music, games, drama, films, dressing, eating, travel, they are all accepted by people. Become a new consumption option that helps attract tourism and exports to sell to bring income to the country.
According to the tourist numbers of the Korea Tourism Organization, only 4.75 million tourists visited South Korea in 2003, until the Korean Wave Fever occurred. After that, many foreign tourists came to the country.
- In 2013, the “following in the footsteps” of Korean dramas reached 12.2 million.
- In 2018, this number increased to 15.3 million.
And if you count the value of tourist spending made in the country in 2015, it was worth US$ 152 billion.