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Apple, sales of 150 trillion won in the fourth quarter of last year… record high

Apple recorded the highest quarterly sales ever. It is attracting attention because it was achieved amid disruptions in the parts supply chain amid the ongoing Corona pandemic.

According to US CNet on the 27th (local time), Apple recorded sales of 123.9 billion dollars (about 150 trillion won) in the fourth quarter of last year. This is an 11% increase compared to the same period last year.

The quarterly operating profit was $34.63 billion (about 42 trillion won), up 20.4% from the previous year. Earnings per share (EPS) was $2.10, up 25% from the same period last year.

All figures exceeded Wall Street expectations.

This strong performance is attributable to an increase in iPhone sales. The iPhone 13 recorded record sales in China and recorded the largest market share in the country.

The iPhone business recorded $71.63 billion in sales. This is an increase of 9% compared to the same period last year.

Revenue from the Mac division was $10.85 billion, and sales from other businesses such as Apple Watch and AirPods were $10.85 billion, up 9% and 25% year-on-year, respectively.

Service businesses such as Apple TV+ and Apple Music also showed growth.

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Although all businesses achieved revenue growth, the iPad division recorded sales of $7.25 billion, down 14% from the previous year.

Apple CEO Tim Cook said, “We expect stronger sales growth in the first quarter.