Makati, Philippines – Marrakech-based coffee merchant Bacha Coffee is preparing to launch its first location in the Philippines, bringing a century of coffee tradition to the Southeast Asian nation. The new kiosk is slated to open at Greenbelt 3 in Makati, a premier shopping district in the capital.
The arrival of Bacha Coffee marks a further expansion of the brand’s international footprint, already established across Morocco, France, Qatar, Thailand, Malaysia, Singapore, and Indonesia. The company, founded in Marrakech in 1910, began as a coffee house within the historic Dar el Bacha palace. For over a century, Bacha Coffee has specialized in 100% Arabica specialty coffees, cultivating a reputation for quality, and craftsmanship.
A promotional reel shared by Greenbelt 3 on social media announced the upcoming opening, stating, “Discover coffee, exquisitely crafted. Bacha Coffee opens soon at Greenbelt 3.” The post signals a growing appetite for premium coffee experiences within the Philippines, a market increasingly exposed to international brands and culinary trends.
Bacha Coffee’s expansion into the Philippines is part of a broader trend of luxury and specialty food and beverage brands targeting the growing Southeast Asian consumer base. The region, characterized by a rising middle class and increasing disposable income, presents a significant opportunity for international businesses. The Philippines, in particular, has a strong coffee culture, traditionally centered around robusta varieties, but with a growing appreciation for arabica and specialty coffee preparations.
The company’s origins in the Dar el Bacha palace are central to its brand identity. The palace, a significant landmark in Marrakech, served as the residence of the French Resident General during the protectorate era. The association with this historical setting lends Bacha Coffee an air of heritage and exclusivity, appealing to consumers seeking authentic and culturally rich experiences.
While the specific details of the Greenbelt 3 kiosk have not been widely publicized, Bacha Coffee’s existing locations typically feature a curated selection of single-origin coffees, distinctive blends, and flavored varieties. The company also offers a range of coffee accessories and gifts, catering to both casual consumers and dedicated coffee enthusiasts. The brand’s online boutique provides a glimpse into the breadth of its offerings, showcasing a commitment to quality and presentation.
The move into the Philippines comes as the global coffee market continues to evolve. Demand for specialty coffee, ethically sourced beans, and innovative brewing methods is on the rise. Bacha Coffee’s emphasis on 100% Arabica beans and its long-standing heritage position it well to capitalize on these trends. The company’s presence in multiple Southeast Asian countries suggests a strategic focus on the region’s potential for growth.
The opening at Greenbelt 3 is expected to draw significant interest from Manila’s coffee aficionados and international residents. Greenbelt 3, known for its upscale retail offerings and dining options, provides a fitting environment for Bacha Coffee’s premium brand image. The location’s accessibility and high foot traffic are likely to contribute to the kiosk’s success.
Beyond the commercial implications, Bacha Coffee’s entry into the Philippines represents a cultural exchange, introducing a taste of Moroccan coffee tradition to a new audience. The company’s story, rooted in the history of Marrakech, adds a unique dimension to the Philippine coffee landscape. The brand’s commitment to quality and craftsmanship is likely to resonate with Filipino consumers who value both tradition and innovation.
The Philippines’ growing economy and youthful population make it an attractive market for international brands. The country’s strategic location within Southeast Asia also positions it as a potential hub for regional expansion. Bacha Coffee’s decision to establish a presence in Manila reflects a broader trend of foreign investment and economic growth within the Philippines.
As Bacha Coffee prepares to open its doors at Greenbelt 3, the company is poised to become a significant player in the Philippine coffee market. Its unique heritage, commitment to quality, and strategic location are likely to contribute to its success. The opening represents not only a commercial venture but also a cultural bridge, connecting the traditions of Marrakech with the vibrant energy of Manila.
