Golden Olive Chicken BBQ/BBQ
This year, as the prices of franchise chicken restaurants continue to rise, the eyes of consumers are not good. In particular, the government and consumers trying to hold prices down are criticized for indirectly making ‘difficult increases’ to notice.
A barbecue chicken franchise recently added the option of ‘cold meat’ when ordering a specific menu item, ‘Golden Olive Hot Wing’, through a delivery app. If you choose that option, 3,000 won will be added.
As consumers complained, the barbecue side expressed its view that it reflected the customer’s request.
A barbecue official said, “Before the delivery app was activated, there were people who ordered refrigerated meat rather than frozen meat through phone orders.” An official explained that the additional amount includes the labor cost of shop owners on site who have to handle the refrigerated meat one by one.
Some users said, “I didn’t even know it was frozen meat because it was just ‘fresh meat’ on the website,” and “I don’t think they tricked users.”
Barbecue has introduced ‘100% fresh domestic meat and natural seasoning’ as the secret to the taste of chicken. Consumers strongly criticize that the use of frozen meat was not clearly indicated, and that the act of making the option of refrigerated meat and raising the price is an act of consumer fraud.
Competitor Kyochon Chicken uses chilled meat in principle, but when the supply and demand for parts of meat is unstable, it states on its website that it uses individual meat which quick frozen (IQF), which is not very different from refrigerated meat. use refrigeration.
As the price of franchised chicken increased and delivery costs skyrocketed, the delivery industry came up with cheaper alternatives. In a large supermarket in Seoul, citizens choose fried chicken for 7,000 won. /News
Kyochon Chicken previously raised the price of its main menu by 500 won to 3,000 won starting this month. ‘Kyochon Original’ jumped from 16,000 won to 19,000 won, ‘Honey Combo’ jumped from 20,000 won to 23,000 won, and ‘Red Original’ jumped from 17,000 won to 20,000 won. In the case of Kyochon Original, the representative menu, the price paid by consumers is close to 25,000 won, including the delivery fee of 3,000 to 5,000 won. In addition, some delivery apps were creating and selling chicken and cheese balls as a set, causing controversy over ‘selling twins’. When ordering the Kyochon Chicken menu on the Baemin 1 app, Baedal Minjok sells fondue cheese ball plus honey combo or half and half combo for 25,500 won. Even if you don’t want a cheese ball, you can’t order a single chicken item, lifting the burden on consumers. With the price of franchise chicken soaring, the convenience store industry seems to have taken over the cost-effective chicken baton sold at big discount stores like E-Mart, Homeplus, and Lotte Mart last year. As a niche market strategy, they offer 10,000 won chicken continuously.
Emart 24 recently started selling chicken products in some stores. The price range is known to be 10,000 won per chicken, and a specific business address is being reviewed in the registration of a trademark called ‘Today’s E Chicken’.
As E-Mart 24 joins in selling chicken, all four convenience stores now have PB chicken. The price range is around 10,000. In the past, cooked chicken was brought in and sold, but now it has changed to a method of bringing in frozen battered chicken and frying it in the shop. The franchise industry is in a position where they have to be more nervous when selling chicken at a low price in a convenience store with excellent accessibility.
An industry insider said, “The reason for lowering the price is to reduce the cost of raw materials due to the simpler distribution structure and the use of frozen meat. “It is said to be excellent in terms of rain,” he explained.
In fact, in the first quarter of this year, total sales of CU instant chicken increased by 62.2% compared to the previous year. In particular, combined sales of ‘Giant Boneless Chicken’ and ‘Fried Chicken’, which includes the capacity of one chicken, increased by 84.7% compared to the previous year, showing a large increase. During the same period, sales of 7-Eleven’s ‘Mankumangu Chicken’ also increased by 150% compared to the previous year. Mankumangu Chicken is a popular product that 7-Eleven launched last year at half the price of one specialty fried chicken. ‘Chicken 25’, sold by GS25, is also on the rise, with sales up 36.9% year on year in the first quarter of this year.
