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Controversial Exclusive Contract Dispute Shakes Up K-pop Industry: The Fifty Fifty Case

SBS ‘Gal’ Raises Concerns over Exclusive Contract Dispute and Industry Problems of K-pop Idol Group Fifty Fifty

SBS ‘Gal’ aired an event featuring the girl group Fifty Fifty but failed to provide a resolution to the ongoing exclusive contract dispute.

The episode, which aired on August 19th, shed light on the battle involving Fifty Fifty’s exclusive contract dispute and the fundamental issues plaguing the K-pop idol industry.

During an unofficial interview with ‘Gal’, the families of Fifty Fifty members expressed their concerns. A member from Fifty Fifty, referred to as A, spoke about their fear towards Attract, the agency’s former CEO. The family member stated, “All of our children have experienced fear towards the former CEO. They still have to endure 7 more years with this agency, and it has become unbearable.”

Member B’s family added, “CEO Jeon told us to come back, but public opinion turned against us, and we were pressured to return. We were afraid of these circumstances.”

In a shocking revelation, member C’s family disclosed the atrocities within the company. They shared, “For me, the settlement is only an incidental part. I won’t mention the experiences of the other members, but one member fled the agency due to immense difficulties. I personally experienced panic attacks and even passed out in the hospital, waking up on a ventilator.”

Furthermore, member C’s family revealed the excessive surveillance and control within the agency. They stated, “The agency had CCTV cameras installed, and the dormitory was under constant surveillance and pressure. I was subjected to offensive words and actions, with instructions to dispose of me quickly.”

Fifty Fifty, a relatively unknown rookie girl group, achieved sudden global recognition. Their single album, titled “Cupid,” gained popularity in the United States and even made it onto Billboard’s ‘Hot 100’ chart within just four weeks of release.

Their success was further amplified when it was announced that they would sing the title song for the OST album of the Hollywood film ‘Barbie,’ featuring global pop stars. This unexpected triumph earned Fifty Fifty the title of ‘the miracle of small and medium idols.’

However, in June, their promising journey came to an abrupt halt. Fifty Fifty members suspended all activities and filed a lawsuit against their agency, seeking a temporary injunction to terminate their exclusive contract.

A representative from Attract, the agency, claimed that adults were influencing the case behind the scenes. They alleged that small and medium-sized agencies had invested substantial amounts, including the savings of elderly relatives, totaling over 8 billion won, to nurture the group.

In an interview, the former CEO of Attract expressed his confusion over the situation. He stated, “Parents and children seemed to be enlightened by two experts, and I am utterly amazed. I cannot explain it in any way.”

On the other hand, Director Dougiverse Back questioned why external factors were being implicated, saying, “This is a dispute between the agency and the artist. I don’t understand why they try to distract by using terms like external forces, gases, and climate.”

Fifty Fifty members’ families directly contacted ‘Gal’ through a phone call. They expressed their incredulity that the truth they knew was being misrepresented. They patiently waited without reacting and stated that they would not desire to return to the industry if they had another choice.

Fifty Fifty’s lawyer, Young-seok Yoo, found discrepancies in the settlement statement received from the agency. He noted that the revenue from music sources was not displayed, despite significant spending by the agency.

Young-seok Yoo explained, “From January to March, the agency spent hundreds of millions of won while each member earned only 25,000 won individually, adding up to 100,000 won collectively. The settlement statement did not include any revenue from albums or music sources.”

Moreover, Attorney Young-seok Yoo questioned the financial aspects. He said, “According to the settlement data, the actual music revenue was received by B Enterprise, not Attract. Considering the number of albums released, the amount, allegedly 8 billion won, is difficult to comprehend. We had no choice but to question the details provided.”

B Enterprise is owned by the former CEO of Attract but does not currently represent any active singers.

Interestingly, ‘Gal’ solely focused on the damages suffered by Fifty Fifty, neglecting to address the prevailing issues within the K-pop industry. The show also failed to mention that Fifty Fifty members had already registered trademark rights individually at the time the request for temporary injunction for independent activities was made, leading to suspicions of biased broadcasting.

After the broadcast, the bulletin board for ‘Gal’ viewers experienced technical difficulties, further fueling the controversy surrounding the show.

SBS ‘Gal’ airs every Saturday at 11:10 pm.

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Reporter Seunghoon Lee | 2023.08.20 00:46

/Picture = SBS ‘I want to know that’ ‘I want to know’ (hereafter referred to as ‘Gal’) aired the event of the girl group Fifty Fifty, but the broadcast ended without any of them being resolved quickly.

SBS ‘Gal’, which aired on the afternoon of the 19th, revealed the real battle involving the Fifty Fifty exclusive contract dispute and the structural problems of the K-pop idol industry.

On August 9, when the first round of mediation took place between Fifty Fifty, Attract and Dugibus agencies, the members’ families held an unofficial interview with ‘Gal’.

The family of a Fifty Fifty A member said, “The former CEO of the agency, Attract, is like an object of fear for the children. All of our children felt it. Our young children have to live with this agency for another 7 years, and they will not be able to tolerate it,” he said.

Next, member B’s family said, “CEO Jeon said to come back, but all the public opinion was made like this, and everyone clamped down and told us to come back. We were more afraid of that .”

Member C’s family revealed the company’s atrocities. He said, “In my opinion, the settlement part is incidental. I won’t talk about the other members. One day, one member ran out of the agency because he was having a lot of trouble. I had several panic attacks work. Once, There were times when I fainted in the hospital and woke up on a ventilator.”

In addition, member C’s family said, “There was CCTV in the agency, and the dorm was under too much surveillance and control and pressure. I was subjected to these seriously offensive words and actions that told me to throw him to the trash quickly.”

/Photo = SBS ‘I want to know that’
Fifty Fifty, a rookie girl group that debuted six months ago, appeared on the billboard in Times Square, New York, the center of world popular culture, where every musician wants to be recognized at least once. Although they were a group of four female idols who were not very well known in Korea, their single album titled “Cupid” was popular in the United States. Fifty Fifty made a surprise entry into Billboard’s main US singles chart, ‘Hot 100’, in just four weeks after the album’s release.

In addition, as the news spread that they were going to sing the title song of the OST album of the Hollywood film ‘Barbie’ in which global pop stars took part, Fifty Fifty’s success came to be called ‘the miracle of the little and medium. idols’.

However, in June, their trend came to an abrupt halt. Fifty Fifty members suspended all activities and filed a lawsuit against their agency for a temporary injunction to suspend the validity of their exclusive contract.

A lawyer from the agency, Attract, said, “I believe adults are controlling this case behind the scenes. We have evidence. Small and medium-sized agencies have invested all their assets, including the small amount saved by their elderly mother, and invested He won 8 billion or more. We have invested a huge amount of money to grow this group,” he said.

In an interview with a media outlet, the former CEO of Attract also said, “I was wondering why, and little by little, parents and children were enlightened by two experts. I believe they were enlightened’ absolutely. I can’t explain it in any. way. It’s amazing,” he said.

On the other hand, Director Dougiverse Back said, “It’s a dispute between the agency and the artist, but I don’t know why they try to look the other way while using words that can sound disturbing, such as external forces, gases, and climate.”

In the end, the families of fifty fifty members spoke directly via phone call with ‘Gal’. The family said, “It was very absurd that the real things we knew were included in a story, but we waited patiently without reacting. If I say it correctly, I think if we didn’t if I became a singer, I wouldn’t want to go back. It’s not good emotionally.”

/Photo = SBS ‘I want to know that’
Fifty Fifty’s lawyer Young-seok Yoo said the 1st quarter settlement statement received from his agency Attract was strange. There is a lot of content, but the revenue from the music source has not been displayed.”

In fact, from January to March, the agency spent hundreds of millions of won money, but Fifty Fifty’s income was only 25,000 won per person and 100,000 were all earned. There was no mention of revenue from albums or music sources.

Attorney Young-seok Yoo said, “If you look at the settlement data, the actual music revenue received is not an attraction, but a B-enterprise. Considering the number of albums released, the amount was actually 8 billion is a difficult amount to do. So we Of course, I had no choice but to inquire. I said, ‘Direct cost is 3 billion won, indirect cost is 5 billion won’, but later, ‘ Including direct cost and indirect cost, it’s 6.3 billion won. “I keep the rest as deposit’ and so on.” he said.

B Enter is another entertainment agency that is actually owned by the former CEO of Attract, and is known to have no active singers.

However, in the end, ‘Gal’ reports on things that are taken for granted in the K-pop industry as if only Fifty Fifty suffered damage, or had an ambiguous ending, saying, ” Shouldn’t the right of talented artists to choose reliable production companies be respected?” The comment made viewers tilt their heads.

In addition, no information was disclosed regarding the fact that Fifty Fifty members had already registered trademark rights individually at the time of publication of the request for a temporary injunction for independent activities, raising suspicions of ‘biased broadcasting’. After the broadcast, the bulletin board for ‘Gal’ viewers was also paralyzed.

SBS ‘Gal’ is broadcast every Saturday at 11:10pm.

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