How Alexandr Wang Used Memes to Make Meta Cool Again

Meta executive Alexandr Wang used a prolific and erratic social media presence to promote the company’s AI agent Muse, stating in an interview with podcaster David Senra that his spontaneous posts helped drive the tool’s growth and served a broader effort to revitalize Meta’s public image, Business Insider reported.

Alexandr Wang Promotes Muse on X

The 29-year-old chief AI officer filled his feed with memes about Muse, Meta’s personal artificial intelligence assistant that launched on September 8, 2026. Wang admitted that he experienced trouble focusing during recent company meetings because he was busy thinking of new memes to post about the software. I would just like think of a meme and I’d be like ‘Oh God, I have to get this out,’ Wang said in the interview with David Senra, adding that his coworkers felt somewhat surprised by the attention his posts generated.

Wang noted that his erratic publishing strategy achieved its intended effect. It actually made an impact on growth, he said, which is kind of hilarious. He described several tweets where he gave little forethought before publishing, remarking simply, Fuck it, post.

Revitalizing the Meta Brand Image

Wang explained that despite owning major cultural platforms like Instagram and Facebook, Meta historically lacked a cool reputation among internet users. I remembered that the internet rewards risk, Wang stated during the podcast interview.

Commentary surrounding the rollout pointed out that internet users grew weary of staid pronouncements from executives entering their forties—such as 42-year-old CEO Mark Zuckerberg—and instead welcomed the boundless energy of a young executive holding power in the artificial intelligence era.

Muse Surpasses ChatGPT in Apple App Store

The AI assistant Muse shot to the top of Apple’s app store ten days after its September 8 launch, surpassing OpenAI’s ChatGPT. The application marks Meta’s first major breakthrough in artificial intelligence technology, following earlier struggles where its Llama and Spark large language models failed to carve out niches against established competitors from OpenAI and Anthropic.

Meta states that Muse assists users with research, form filling, online purchases, restaurant reservations, dog sitter searches, and service integrations including email, calendars, Spotify, Instagram, and OpenTable. While competing AI agents like OpenClaw and Instinct already populated Silicon Valley, Muse benefited from leveraging Meta’s multi-billion user base spanning Instagram and Facebook.