Microsoft announced shocking news to the gaming and IT worlds yesterday. By acquiring Activision Blizzard for $68.7 billion. This will result in Microsoft becoming the world’s third largest gaming company immediately after the deal ends. And competitors such as Sony appear to be taking full hits when it is reported. Company shares Japanese nationality dropped nearly 13% at one point this morning. This is the lowest point during the day since October.
Currently, the No. 1 company in the gaming industry is still Tencent, while the No. 2 company is Sony, but Microsoft’s upcoming big deal to No. 3 has made the competition intensely intense. and analysts view This could be a deterrent to revenue in Sony’s games business, a core business that generates nearly 30% of the company’s revenue, as well as the issue of the Call of Duty franchise potentially becoming Game X. Microsoft’s exclusives also inevitably affect investor confidence.
Sony acquired several game studios last year, including Bluepoint Games in the US, Housemarque in Finland and Firesprite in the UK. must continue to monitor that What will the fight between the two big companies be like in the long run?
Sony still has some good news (?), as the share price has moved up slightly in the afternoon from minus 13% to minus 7%.
Source: Nikkei Asia | Yahoo Finance (1, 2)