Mr.Loy Chun Howe General Manager The effect of display management Co., Ltd. Exhibition and Conference Center Manager Muang Thong Thani effect He said it was a pleasure once again to welcome the return of the world’s great book fair. “Big Bad Wolf” (Big Bad Wolf) which is considered a famous book fair heldFirst time in Malaysia in 2009, growing every year.
And expanding the event to other countries such as Indonesia, Philippines, Sri Lanka, Taiwan, United Arab Emirates, Myanmar, Pakistan, Thailand, Cambodia and South Korea, which every time has been a great success. By the beginning of the year 2022IMPACT’s choice of Muang Thong Thani as the location for organizing events abroad for the first time after the outbreak of COVID-19, which has received a good response from readers in Thailand.
Return to the event again at the end of the year It will be a good opportunity for Thai people to see and buy quality books from various publishers, including Europe, America, Australia, who have all categories of books. Suitable for all genders and ages, from books to promote children’s development. cartoon pictures for children History books, biographies, entertainment, music, sports, travel, literature, home decoration, architecture, hobbies, etc. by authors, translators worldwide, more than 1 million copies.
This is an important event and good luck for those who love to read to find international books at affordable prices collected in one place. from the interest of books and various promotions it is believed to attract a large number of participants, and IMPACT is ready to be a co-host to facilitate the whole building valet parking Allow customers to visit the fair and buy books from 10:00 am to midnight every day. during the dayDecember 7–18 2022 at Building 4, Impact Forum, Muang Thong Thani
Mrs.Jacqueline Jai Co-Founder and Executive Director The Big Bad Wolf Books added that This event is considered asGive happiness to all readers at the end of the year. so an event was organized in the form of a book festival called the Big Bad Wolf Book Festival (Big Bad Wolf Book Festival) in collaboration with Thaibooks United presentsquality books There are Thai and English, more than 1 million books from leading publishers around the world, includingThai publishers and a group of over 50 toy manufacturers joined together to display books and give awayA special promotion to celebrate the end of the year. maximum price reductionup to 95% Covers all categories of books. Suitable for all genders and ages with many special activities such as organizing a seminar to teach Meet authors from different publishers. Storytelling and domain activitiesa toy board gameDino’s Playground, etc. for all families to enjoy the book festival together.
under the concept BIG BAD BOOKS PROVIDE A BETTER FUTURE with the aim of making this work nurturingreading habits It’s one of the new way of life. new hobbies, new skills, and an understanding of the English language with a wider vocabulary. improve mental creativity solve problems reduce stress good for the future Including choosing to buy books to give each other as gifts over Christmas and New Year The gift of the book is another special gift. And it is valuable because it is about sharing the gift of knowledge.
Mrs.Risuan Aramcharoen managing director Plan for Children Co., Ltd. one of the founders Thai Book United (Thai Book United: TBU), which is a team that invites and manages a space for Thai publishers who wish to participate in the Big Bad Wolf Event book exhibition in Thailand, discusses the book industry overview from information from the Country Publishers and Booksellers Association Thai or PUBAT.year 2014 was the peak of the book industry with a value of 29,500 million baht, but it was still falling. until the lowest in 2020, 12,500 million baht remaining due to COVID-19 Causing the bookstore to close for several months. And the situation began to improve in 2021. The total value of the book market has improved to 13,000 million baht. In 2022, from January to August, the past The bookstore page has grown about 10-20% It is expected that the value of the this year’s market will reach 15,000 million baht. TBU believes that the overall picture of the book and content industry will continue to grow.
in response to the growing book industry. BBW and TBU Want to Give Readers More Choice Imported books were originally priced high. In terms of locally produced books, the cost structure and marketing can still be improved. During the lockdown period, domestically produced books saw a reduction in sales channels, although eCommerce and MarketPlace alleviated the situation to some extent, but for a short time. Return to selling books for readers to choose from in real locations. resultAs well as good sales it is expected that this event will bring society back to focus on serious reading. Because continuous reading is at the heart of human resource development. If you want a good economy and a good society, you need to start reading. Therefore, I would like to leave the Big Bad Wolf Book Festival organized by BBW x TBU in the annual activity schedule for all readers.
