Italian Jewelry Brand Nomination Expands to UK & Türkiye, Targets 30% Sales Boost
Nomination Celebrates Strong Growth, Eyes Expansion Ahead of 40th Anniversary
Table of Contents
- Nomination Celebrates Strong Growth, Eyes Expansion Ahead of 40th Anniversary
- Nomination Jewelry: Growth, Expansion, and the Future
- What is Nomination?
- What are Nomination bracelets made of?
- How is Nomination performing?
- What contributed to Nomination’s success in 2024?
- What is Nomination’s production capacity?
- How manny bracelets did Nomination sell last year?
- Where is Nomination expanding its retail presence?
- where are Nomination stores located?
- What is Nomination’s strategy for retail expansion?
- What new marketing campaigns will Nomination launch?
- When is Nomination’s 40th Anniversary?
- Why are Nomination’s stainless steel and gold bracelets popular?
- What are the key features of Nomination jewelry?
- Nomination Key Figures Summary
April 28, 2025
Florence-based Nomination, renowned for its modular stainless steel and gold bracelets, is gearing up to celebrate its 40th anniversary in 2027. the company reports continued robust growth in both business performance and retail expansion.
According to the company, 2024 was a banner year, exceeding expectations with sales surpassing 60 million euros, a 30% increase. The company attributes this success to the strength of its product line, including its signature modular bracelets and the Lynx collection, which have seen a surge in popularity across various markets.
The company noted that with rising gold prices, its stainless steel and gold bracelets are particularly appealing to younger consumers seeking high-quality, customizable jewelry made in Italy.
Production and Sales Figures Impress
Nomination’s production capacity is substantial, with the Florence headquarters producing between 15,000 and 18,000 bracelets daily. Last year, the company sold 3.25 million bracelets.
Retail Expansion Strategy Underway
While a important portion of Nomination’s sales originates in Europe,particularly in Italy and the United Kingdom,the company is actively pursuing a retail development strategy.
Last year, Nomination opened nine stores in various locations, including Sofia, Dubai, Turkey (four stores), South Africa (two stores), Azerbaijan, and Glasgow. The company plans further expansion in the United kingdom and Turkey by the end of the year.
Focus on Autonomous retailers and New Campaigns
Along with its own stores, Nomination is focusing on partnerships with independent jewelry retailers and shop-in-store concepts. The company is also developing new collections and symbols to broaden its appeal.
Nomination plans to launch a new communication campaign in September, building upon its current marketing efforts. The campaign will emphasize the company’s Florentine roots and the tradition of family-owned businesses that innovate and create trends in the jewelry sector.
The company intends to leverage its social media platforms and collaborate with content creators to promote its brand values and the unique aesthetic of its jewelry.
Nomination Jewelry: Growth, Expansion, and the Future
What is Nomination?
Nomination is a jewelry brand based in Florence, Italy, known for its modular stainless steel and gold bracelets.
What are Nomination bracelets made of?
Nomination bracelets are made of stainless steel and gold. The modular design allows for customization with various links and charms.
How is Nomination performing?
Nomination is experiencing strong growth. In 2024, the company’s sales exceeded 60 million euros, a 30% increase from the previous year.
What contributed to Nomination’s success in 2024?
The company attributes its success to its product line, especially its signature modular bracelets and the Lynx collection, which have seen an increase in popularity across various markets.
What is Nomination’s production capacity?
Nomination’s Florence headquarters produces between 15,000 and 18,000 bracelets daily.
How manny bracelets did Nomination sell last year?
Last year, Nomination sold 3.25 million bracelets.
Where is Nomination expanding its retail presence?
Nomination is actively pursuing a retail development strategy, with plans to expand in the United Kingdom and Turkey by the end of the year.
where are Nomination stores located?
In 2024,Nomination opened nine stores in locations including Sofia,Dubai,Turkey (four stores),South Africa (two stores),Azerbaijan,and Glasgow.
What is Nomination’s strategy for retail expansion?
nomination is focusing on partnerships with self-reliant jewelry retailers and shop-in-store concepts, alongside opening its own stores.
What new marketing campaigns will Nomination launch?
Nomination plans to launch a new dialog campaign in September, emphasizing its Florentine roots and the tradition of family-owned businesses. The company will also leverage social media and collaborate with content creators.
When is Nomination’s 40th Anniversary?
Nomination is gearing up to celebrate its 40th anniversary in 2027.
Why are Nomination’s stainless steel and gold bracelets popular?
Nomination’s stainless steel and gold bracelets appeal to younger consumers who favor high-quality, customizable jewelry. with rising gold prices, thes bracelets offer an attractive option.
What are the key features of Nomination jewelry?
Nomination jewelry is known for the following:
- Modular design allowing for personalization.
- use of stainless steel and gold.
- Made in Italy.
Nomination Key Figures Summary
Here’s a summary of Nomination’s key figures,as reported in the article:
| Metric | Value |
|---|---|
| 2024 Sales | exceeded 60 million euros |
| Sales Growth (2024) | 30% increase |
| Daily Bracelet Production | 15,000 – 18,000 bracelets |
| Bracelets Sold (Last Year) | 3.25 million |