Netflix has a large number of subscribers around the world, but streaming stations such as HBO Max and Disney+ have continued to increase their subscribers and popularity recently. However, the official recently announced that the monthly fee for users in the United States and Canada will be increased after a lapse of more than 3 months.
Netflix will raise the standard plan in the US from $14 (about HK$109) to $15.50 (about HK$121) per month; the premium plan that supports 4K quality will rise from $18 (about HK$104) to $20 per month USD (approximately HK$156); the basic plan increases from USD9 (approximately HK$70) per month to USD10 (approximately HK$78) per month. Although the basic plan of Canadian users maintains the original price, the standard plan has also increased from CAD 15 (about HK$93) to CAD16 (about HK$99), and the advanced plan has risen to CAD21 (about HK$130), an increase of nearly 10%. .
Netflix said it will gradually roll out price adjustments to existing subscribers, promising to send members an email notification 30 days before the price increase goes into effect, and new subscribers to take effect immediately.
Netflix has also adjusted its prices several times in recent years. A large-scale price adjustment was first announced in 2014. At that time, the price was kept the same for 2 years in the future because of fear of losing subscribers by increasing the monthly fee to $1, but the price of 2017, 2019 and 2020 was increase.
A Netflix spokesperson told the media that the increase is to pay for the cost of programming, “prices that are being updated so that we can continue to provide a variety of high-quality entertainment options.” To allow users to have a better viewing experience. At present, Netflix not only invests in TV series and movies, but also invests heavily in video games recently, creating different markets to pursue growth.
After Netflix announced the increase in fees, the stock market closed 6.49 yuan higher than the opening on the day, up 1.3% to 525.69 yuan per share. The company’s fourth-quarter financial results were released on Thursday (13th).
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