[사진: 넥슨]
[디지털투데이 이호정 기자] Nexon announced on the 20th that it would conduct a brand collaboration between the subculture game ‘Blue Archive’ and Ediya Coffee.
This collaboration will run until the 18th of next month, and students from the ‘Abydos Task Force’ such as ‘Sirocco’, ‘Celica’, and ‘Hoshino’ will be the main characters. During the period, you can find the ‘Blue Archive’ collaboration set consisting of Americano, peach iced tea, honey hotteok, green onion bacon cream cheese bagel, etc. at Ediya Coffee stores nationwide. Users who purchase the collaboration set will receive an item exchange coupon and a special photo card that can be used to obtain ‘Advanced Activity Reports (10)’ and ‘Advanced Enhancement Stones (10)’.
For users who have difficulty visiting Ediya Coffee stores, the delivery app sells the ‘Blue Archive Express Delivery Support Set’. You can order from Baedal Minjok, Yogiyo, and Coupang Eats, and users who purchase will receive two special photo cards and item exchange coupons.
In addition, pre-orders for the limited edition goods ‘Blue Archive Acrylic Stand’ will be held until March 3rd. You can access the Ediya Members app, make a pre-order, and select the affiliated store you wish to receive the goods from. You can pay and receive at the affiliated store from March 13th to 26th.
Nexon and Ediya Coffee are holding various events to commemorate the collaboration. First, digital goods consisting of wallpapers, profile photos, etc. are provided on the official Ediya Coffee website so that you can see the ‘Abydos Task Force’ students wearing Ediya Coffee uniforms on PC and mobile.
In addition, users who purchase the collaboration product will be entered into a drawing and receive a limited edition desk pad engraved with Abidos Task Force students. In addition, a limited number of Blue Archive gift cards will be sold at Ediya Coffee stores nationwide, and an ‘Abydos Countermeasures Committee’ pin button will be given to users who charge more than 20,000 won on the gift card.
Kim Yong-ha, general producer of Nexon Games, said, “We decided that we could convey the refreshing image of Blue Archive with Ediya Coffee, so we introduced this collaboration.” He added, “Through the collaboration, you can see a different side of the Abidos Task Force students. “We ask for your interest and support,” he said.
