Ram TRX V-8 Pickup Truck Returns: Price and Details

Okay, here’s a summary of teh CNBC ⁢article about the return of the Ram 1500 SRT TRX, broken ‍down into key points:

Key Takeaways:

* TRX is Back: Ram is bringing back ⁣the high-performance TRX pickup truck for the 2027 model year, starting at $102,590 (including destination). This is a significant price increase from the original TRX’s $71,690 starting price in 2020.
* kuniskis’ Turnaround: The return of the⁤ TRX is part of a broader turnaround plan led by ⁢Tim Kuniskis, who ‍returned to Stellantis after a brief retirement. He plans over 25 ⁤announcements through next year.
* Shifting ⁢Strategy – V8s are ‍Back: ⁤ ⁣Stellantis is reversing course⁢ on its previous plans to phase out gas V-8 ⁣engines. This is partly due to the weakening of fuel economy regulations under the Trump administration, but Kuniskis states he ‍would have pursued this strategy irrespective.
* Sales ⁣Slump & Revival⁤ Effort: Stellantis’ U.S.⁤ sales have declined in recent years (falling from #4 to #6 in the US market), adn Kuniskis is aiming to revive sales, particularly ⁤for Ram and Jeep. He believes embracing V-8 engines is key⁣ to this.
*‍ Other Announcements: alongside the TRX,ram announced a new 6.7-liter Cummins high-output⁤ turbo diesel engine. Other recent⁣ announcements include a return to NASCAR,resurrecting the Hemi V-8,and canceling ⁢ a planned electric 1500 truck.
* Focus on Performance & “Symbol‍ of Protest”: The resurrected Hemi V-8 is being marketed as a “Symbol of Protest,” suggesting a defiant stance against the push for full electrification.

In essence, the article portrays a significant strategic shift at Stellantis under Kuniskis, prioritizing performance and traditional engine options to boost ⁤sales and regain market share in the U.S.