“We want to make the company’s operating results continue to grow in the long term, so there must be more projects to sell or sell at a higher price level. From the past, it can be seen that during COVID-19 We have less than 100 projects for sale and in 2024, a total of 46 new projects worth 61,000 million baht will be developed and launched, divided 26 horizontal projects with a total value of 35,000 million baht, 20 condominium projects worth 26,000 million baht, with the Sales target of 52,000 million baht and the transfer target of 43,000 million baht, growing 10% since last year. Divided into 70% horizontal projects and the remaining 30% condominium.
The advantage of having a horizontal project where 70% is the total revenue recognition Usually when we build a horizontal house The investment required from driving the piles to delivering the house only takes 1 year, so it’ the money that will be reinvested relatively quickly. This is different from building a condo which takes 1-4 years to build, or an average of 3 years, so it strengthens the operating results.”
The second strategy is Manage product portfolios ready for sale to be distributed in different locations To create more opportunities and competitive advantages. By controlling product levels for sale at each price level to be at an appropriate level. before considering opening a new project every time Focus on investment discipline rather than grabbing every opportunity that comes your way. And when combining newly opened projects this year Sansiri will have units ready for sale across the country, a total of 146,000 million baht, leading to continued revenue growth over the next three years.
Under this strategy Sansiri is ready to expand investment opportunities with new business partners. to develop joint projects as well as return to attack strategic locations in major cities and tourist cities that have potential There is a clear infrastructure development roadmap. and has benefited from the recovery of tourism and is popular with foreigners, including Phuket, Chiang Mai, Pattaya, Hua Hin.
It plans to launch a total of 13 projects in other provinces with a total value of 16,000 million baht, 170% more than the previous year. For a strategic location like Phuket, a 5-year strategic plan has been prepared to launch 16 of new projects with a total value of 15,000 baht. million baht and plans to launch the Sansiri Hub or Sansiri office in Phuket this year. Including Hua Hin with The Standard Residence Hua Hin project which will be launched in February.
Willing to continue the Sansiri Community model in all locations where Sansiri develops projects. and raising the level to be a complete living society in 4 other communities, namely Srinakarin-Phraeksa, Bangna Km. 10, Sriwaree and Wongwaen-Lam Luk Ka, from the 8 already successful communities, namely Krungthep Kreetha, Bangna-Lake 26, Rangsit -Bang Phun, Ratchaphruek-346, Bangkok-Pathum Thani, Westgate, Rama 2-Wongwaen and Pracha Uthit 90.
“Last year’s competition was considered quite competitive. It depends on each entrepreneur what strategies they have. But this year some entrepreneurs may have liquidity problems and may have to lower their prices to compete. But we are not affected because the location of the project we chose is based on the relatively large supply. Therefore, we do not need to lower prices to compete. But if we look at the big picture, we can adjust our fighting strategies.”
Ready to end with The final strategy is to improve the quality of products, services and sustainability. To be number 1 in the residential real estate business group This is in line with more medium and high projects being launched. This is an important strategy of Sansiri to maintain the standard of excellence in the real estate industry in all dimensions.
and all projects from Sansiri Also confident in the quality of residential management with a professional team. Answering all care needs “Plus Property Company Limited” ready to provide sustainable quality of life to customers and relevant Stakeholders (Stakeholders)
“These 3 strategies, if we can summarize them, are: We have to control the supply. Look at the demand clearly. and having financial discipline It is very important as long as we have financial discipline. Sometimes, when an opportunity arises, we can get things at a cheap price and our money doesn’t sink in. The liquidity is good.
So, over the last 2-3 years, it can be proven why Sansiri’s income has grown and profits have grown because it adheres to these 3 strategies, which are clearly considered. So, we definitely have no plans to change from now on. As this is long term planning for 2-3 years into the future.”
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