Bawang Tea Princess Partners with China Open to Promote Healthy Tea Drinks

On September 20, Bawang Tea and China Open officially signed a contract at the National Tennis Center, marking a significant partnership between the two brands. As the exclusive partner of China Open, Bawang Tea becomes the first freshly brewed tea brand to collaborate with the prestigious tennis tournament.

Wang Zikang, deputy general manager of Bawang Tea’s Beijing subsidiary, emphasized that this partnership represents a union between advocates of a healthy lifestyle. Both Bawang Tea and China Open aim to promote tennis, convey the concept of healthy tea drinks, and encourage a healthy lifestyle among consumers and sports enthusiasts.

The 2024 China Open is scheduled to take place in Beijing from September 23 to October 6. During the event, Bawang Tea Princess will unveil its “Together Together” themed pop-up store at the National Tennis Center. Additionally, the brand will launch “Friends Tennis Court” offline interactive pop-up spaces in various stores across Beijing, offering tea lovers an immersive experience that combines the charm of tennis with the delight of tea.

By joining forces, Bawang Tea Princess and China Open seek to promote a new concept of healthy tea drinks and inspire a wider audience to adopt a healthier lifestyle.