In an effort to promote diversity and inclusion, AdAge has selected the most buzz-worthy campaigns in the field of Diversity, Equity, and Inclusion (DE&I) for the month of September. These campaigns aim to create a more inclusive society where individuals are treated equally, regardless of their race, age, disability, or other characteristics.
#5. Putting Mothers in the Picture
Stonyfield Organic, a brand that sells organic yogurt products, has launched a campaign called “#ProofofMoms” to bring mothers to the forefront of family photos. Recognizing that mothers are often unseen in these pictures, the company is offering professional photography sessions to capture and celebrate the important role of mothers. Stonyfield Organic encourages dads and parenting partners to step behind the camera and let the mothers shine. The campaign is gaining traction on social media, using the brand’s hashtag to promote inclusivity.
#4. Latin Music Week Celebration
Billboard Español and Michelob Ultra are collaborating to celebrate Latin Music Week in Miami this October. As part of the event, Michelob Ultra will host chat sessions and concerts featuring Grammy Award-winning Colombian singer-songwriter Fonseca. Additionally, they will produce branded storytelling videos for participating artists and set up an interactive video booth for attendees to share their best moments. This partnership aims to create a unique experience that leverages the audience’s passion for Latin music.
#3. Shedding Light on Water Shortages
Water for People, a non-profit organization, has partnered with advertising company Edelman to raise awareness about the global water crisis. Through a video released during New York Fashion Week, they depict the daily reality of women in rural Indian villages who must walk long distances to collect water. This campaign aims to highlight the disproportionate impact of water scarcity on women and girls while emphasizing the importance of access to clean water in addressing issues related to education, health, and economic opportunities.
#2. Normalizing Menstruation Education
Kt, a teen-focused underwear brand from Knix, has published a book called “Some Periods” to address the taboo surrounding menstruation. This initiative comes in response to a law in Florida that bans the discussion of menstruation in elementary schools. The book’s goal is to provide education and empowerment to adolescents experiencing their first period. By breaking the silence and stigma surrounding menstruation, this campaign aims to promote a culture of open dialogue and self-assurance.
#1. Redefining Black Masculinity
SheaMoisture, the Unilever Group cosmetics line, has launched the “Black Men Love” campaign to challenge stereotypes about black men. Through a powerful video featuring a black man discussing how love has transformed his life, SheaMoisture aims to redefine black masculinity in a positive light. To further engage the community, the brand organized pop-up stores in New York and LA, where they distributed roses and love letters to men passing by. This campaign seeks to shift societal perceptions and promote a more inclusive narrative of black men.
These DE&I campaigns are just a snapshot of the ongoing efforts to create an inclusive society that values diversity and ensures equal treatment for all individuals. By highlighting these initiatives, AdAge aims to promote discussions and further progress in the field of diversity, equity, and inclusion.
※ This article was written by Maia Vines of AdAge and has been translated and adapted by our team at MADTimes. Reproduction and redistribution prohibited.
From pictures of mothers to diversity in images of black men.
[매드타임스 이지원 인턴 기자] DE&I stands for diversity, equity, and inclusion, and aims to create a more diverse and inclusive society by ensuring that individuals are treated equally regardless of their race, age, disability, or other characteristics. AdAge selected the most talked about DE&I campaigns in September. The campaign is as follows.
#5. Mother’s picture
Stonyfield Organic (Source: Instagram capture)
Mothers are often invisible in family photos. Because everyone is off camera. Stonyfield Organic, a company that sells organic yogurt products, proposed the idea of putting the mothers behind the camera in front of the camera. The aim of the campaign is to use the hashtag ‘#ProofofMoms’ on the social accounts of the brand owned by Lactalis.
If you win the lottery, a professional photographer will take pictures for your mother. Now, Stonyfield said on Instagram, “Mom, it’s your turn to be in the picture. Dads and other parenting partners can’t always be the best photographers when it comes to capturing moments when moms are with their families and kids. That’s why we “We have created a new ‘PAPArazz Program.’ This program helps you capture your family’s precious moments beautifully without leaving anyone behind,” he wrote, promoting the event.
4th place. latin music
Latin Music Week (Source: LaMezcla)
Billboard Español and Michelob Ultra have teamed up for Latin Music Week in Miami in October. Michelob Ultra will take part in a chat session and two concerts with Grammy Award-winning Colombian singer-songwriter Fonseca, and help produce branded storytelling videos for singers taking part in the event . Meanwhile, an interactive video booth was also set up for participants visiting Latin Music Week. In this booth, participants can share their best moments with others.
“Latin music is synonymous with pleasure,” said Leila Cobo, Head of Concert Staff. “Latin Music Week gives us the opportunity to create a unique experience with Michelob Ultra that takes advantage of the audience’s passion, especially their love of music. that,” he said, expressing his anticipation.
3rd place. Water shortage
According to WHO, 2 billion people worldwide do not have access to clean water, and approximately 70% of households do not have access to water, leaving women and girls responsible for collecting water. The non-profit organization Water for People, together with the advertising company Edelman, released a video during New York Fashion Week showing the reality faced by women amid water shortages in rural villages in India.
The video depicts many women from the Chikhaldara block in Maharashtra state, India, visiting a well every day as if they were walking on a runway. Katherine Williford from Water For People said: “The video reflects the reality and barriers that women and girls face on their journey to access water. It highlights the fact that the water crisis disproportionately affects women. “We wanted to draw attention to issues such as women and girls. education, health, and economic opportunities,” he said.
2nd place. Menstruation
some stages (source: Knixteen)
Kt, a teen-targeted underwear brand from Knix, which sells wireless bras and seamless underwear, recently published a book that includes menstrual education. a book
The aim of the book is to dispel the taboo social phenomenon that talks about ‘menstruation’ and to give confidence to adolescents experiencing their first period. “We are proud to see how menstruation, once a taboo subject, is shedding its stigma and moving towards a time of education and self-affirmation,” said Griffiths, chairman of both brands and co-author of the book. “Now more “Well, we shouldn’t be complacent and watch events that have brought years of hard work to nothing. Menstruation cannot be silenced, because it will happen whether we talk about it or not,” she said.
1st. Psychological Beauty of Men
SheaMoisture, the Unilever Group cosmetics line, launched the “Black Men Love” campaign to overcome stereotypes about black men. The campaign video features a black man talking about how love has affected his life.
“Black masculinity has been defined in society in a very negative and monolithic light,” said Taydra Mitchell Jackson, Chief Medical Officer of SheaMoisture. “We aim to create a positive attitude,” he said. Meanwhile, last week, the brand opened pop-up stores in New York and LA and held an event where it handed out roses and love letters to men passing by on the street from a wall decorated with flowers.
※ This article was written by Maia Vines of AdAge
Copyright © MADTimes Reproduction and redistribution prohibited.
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