Bloomberg News reports that Toyota Motor Corp announced on Thursday (January 26) the appointment of the brand’s CEO, replacing Akio Toyoda, the grandson of Toyota’s founder. To step down from the position on April 1 to arrive. Amidst criticism that his policies have paved the way for Tesla to become a leader in the electric vehicle market.
Koji Sato, who are both president of branding, will replace Toyoda. and the Chief Executive Officer of the department Lexus While Toyoda was in his youth 66 2015 will only hold the position of Chairman of the Board of Directors.
Toyoda has been the CEO of Toyota since 2009 during the global economic crisis. Car orders are shrinking General Motors a Chrysler suffered bankruptcy One of the things Toyoda did during that time was to sell the California factory where the company and GM together to invest in it Tesla cheap, which is the foundation of Elon Musk’s company growth.
led by Toyota The company has held the position of the world’s No.1 car manufacturer for a long time until now, but last year 2563 Tesla It has developed into a company with a high market value and has made electric cars very popular. which is what Toyota unexpected from Sato will come Chief Executive Officer The newcomer must lead the company through various challenges. During the global economic slowdown
even though Toyota spend money 4 trillion yen to produce electric cars 30 and which is intended to be marketed within the year 2573. larriedness eg Toyoda often does not believe that consumers will turn to cars. EV His policy of trying to produce all types of cars, be it a battery electric car. the hybrid technology of hydrogen powered cars and older cars that use combustion systems has been heavily criticized recently
led by Sato in the near future Toyota It will be watched whether there will be some changes in the policy or not. He is currently aged 53 years of success in Toyota Delightfully, he graduated with a bachelor’s degree in mechanical engineering from Waseda University in March 2016. 2535. larrier eg and joined Toyota in April of the same year.
In early 2016, Sato was appointed chief engineer of Lexus International Co., and in April of the following year he became CEO of Lexus. In September 2020, he was appointed president of Gazoo Racing, a motorsports and performance vehicle brand high Toyota, and was appointed Toyota’s Chief Branding Officer in January 2021.
