With Microsoft’s acquisition of Activision Blizzard and Sony’s acquisition of Bungie, it seems that the acquisition effect of the game industry has opened up. Although Ubisoft, which has only released its new work “Project Q” a few days ago, seems to be the next acquisition object in the opinion of overseas industry people. .
Just last weekend, Ubisoft temporarily released its new work “Project Q” under development. Although the details are not yet clear, it is clearly marked as a game that focuses on the PvP arena type, and the official tweet replied that “it is not a battle royale”. , and there is no “NFT”.
So, we heard you heard… ????
Introducing codename “Project Q”, a team battle arena letting players truly own the experience! The game is in early development and we will keep testing, so for now all you can do is register for upcoming tests: https://t.co/TMRKwiUzbJ pic.twitter.com/hZ40OkPdum
— Ubisoft (@Ubisoft) April 23, 2022
As for why the new work was announced in a hurry at this time without any further information, it is generally speculated that the existence of the “Project Q” project was leaked one step ahead of time due to overseas news, and Ubisoft still used the “Project Q” name when it was announced, and opened the official website at the same time. The website provides players with the eligibility to register for the preemptive beta test.
However, in view of the failure case of “Super Power Competition”, “Project Q”, which also focuses on PvP online operations, did not bring obvious community voice to Ubisoft, but it was reported overseas that Ubisoft may become an acquisition target and attracted attention.
According to Bloomberg (Bloomberg), several private equity firms such as Blackstone Inc. and KKR & Co. have been studying the French business recently and have an initial interest in the acquisition of Ubisoft, but it is still only a concept and has not reached the stage of actual negotiations. Moreover, the other party is not clear whether Ubisoft’s shareholders are willing to reach a deal.
This news has been corroborated by other media. Kotaku has obtained news that Ubisoft has been working closely with several external consulting companies in recent years and has conducted business reviews of its units. It seems to echo the report of Ubisoft in December last year. , mainly due to the negative effects of salary, company culture and scandals
Amid this wave of acquisition news, Ubisoft issued an official statement to Kotaku: We do not comment on rumors or speculation.
We do not comment on rumors or speculation. Ubisoft has unparalleled creative and production capabilities, with over 20,000 talented people developing games together in our global studios. Thanks to them, coupled with our long-term plans and courage to take pioneering risks, we’ve built some of the industry’s strongest IPs with many promising new brands and projects. We also have the industry’s deepest and most diverse product portfolio, top-of-the-line services and technology, and a large and growing community of players. As a result, we are now well-positioned to best position a platform opportunity that is rapidly evolving and growing.
