MEOVV Makes Debut with Unique Sound in “MEOW” Music Video

MEOVV, the first girl group from THE BLACK LABEL, has released their debut digital single “MEOW” and music video, showcasing their distinct color and charm.

THE BLACK LABEL, led by TEDDY, a renowned producer who has worked with BIGBANG, 2NE1, and BLACKPINK, has managed MEOVV from member selection to production. This approach is set to differentiate MEOVV from previous K-pop artists, highlighting each member’s unique personality and skills.

The debut single “MEOW” is a three-dimensional expression of the group’s identity, featuring an addictive melody and captivating bass. The intense yet sensual sound perfectly complements the members’ unique singing voices, adding a unique touch to the song.

The music video showcases the members’ hidden singing voices and rapping abilities, centered around a powerful dance performance. The video highlights their identity with the repeated phrase “MEOW” in the chorus and choreography that evokes cats, aligning with the group’s name.

At the showcase, MEOVV expressed their goals, stating, “We plan to show you great and powerful music and a strong color. On the other hand, we also have a cute and gentle side. In order to show both sides, we decided to choose the chic yet adorable sound of a cat’s meow as our group name.”

With their three-dimensional charm and energy, effortlessly controlling both sharpness and softness, MEOVV is set to captivate listeners and become known as “the group that represents the 5th generation” and “just like MEOVV” as they wish.