Why is this National Day Golden Week tourism so popular in West Sichuan?
“Traveling in Place” Fire
“This year’s 7-day National Day holiday can be said to be a flood of passengers, especially the passenger flow on October 1, 2 and 3 far surpassed historical records.” Liu Hong, director of the Cultural, Broadcasting and Tourism Bureau of Ganzi Prefecture, sighed.
During the epidemic prevention and control period, “in-situ tours” in the province and “micro vacations” around the province have become the first choice for travel. Data from the Sichuan Provincial Department of Culture and Tourism shows that during the 7-day National Day holiday, the province received 67,822,800 tourists and achieved a comprehensive tourism income of 50.904 billion yuan, basically returning to the same period in 2019.
West Sichuan becomes “explosive”
Many netizens ridiculed “During the National Day, half of the circle of friends played in Western Sichuan.” Jiuzhaigou, which was reopened globally, sold out tickets in advance for 3 consecutive days, and the number of tourists received and ticket revenue increased by 375.46% and 350.80% respectively over the same period in 2019. On the big data platform, Aba and Ganzi B&B reservations and growth rates are among the top five in the country.
Where is the staying power?
However, the continued popularity of passenger flow has also brought about traffic congestion, crowds of scenic spots, and hotel prices. Under the brand-new domestic travel method, the travel destinations at the “home door” are being deeply explored. How to maintain the popularity in the future and continue to attract tourists?
How hot is travel on the West Sichuan Line?
Someone stuck in the road for a day, some turned around and went home
“I set off early on the 3rd. I thought I had avoided the peak travel time. I didn’t expect the traffic jam from Ya’an. I finally got stuck in, but found that the hotel was full and there was almost no place to stay.” Recalling the National Day Golden Week On a trip to Ganzi Prefecture, Chengdu citizen Zhou Yan said that he took his family and chose to turn home on the second day of the trip as a last resort.
Liu Mei also chose to travel to the West Sichuan Line. “From Ya’an to Kangding on October 2, the traffic volume was huge, and it was even more congested when it came to the Kangding toll station.” Liu Mei told reporters that it usually takes more than an hour to drive, and it took four hours on the same day. Before reaching the destination, “There are still people in the circle of friends who travel from Kangding to Danba, leaving at 6 in the morning and arriving at 11 in the evening.”
In addition to the popular tourist routes in Ganzi Prefecture, Jiuzhaigou, which announced the reopening of the entire territory before the National Day, is also “popular”. At 7 o’clock in the morning of October 4, there were long queues of cars on the road in front of the “Western Zhuoma Zangjiale” run by the Tibetan boy Tashi. This is the only way to the Jiuzhaigou scenic spot. The whole area was reopened and a large number of tourists flocked. Most of the tourists who ate and stayed in our store during the National Day holiday this year were Sichuan accents.” Tashi said.
The data is more convincing. During the National Day, Jiuzhaigou Scenic Spot sold out tickets in advance for 3 consecutive days, receiving a total of 165,200 tourists, and ticket revenue reached 22,438,400 yuan, an increase of 375.46% and 350.80% over the same period in 2019. According to big data, during the National Day Golden Week this year, among the top five 5A scenic spots in Sichuan receiving tourists from outside the province, Daocheng Yading, Hailuogou and Jiuzhaigou occupied three seats.
According to Qunar data, Sichuan has three places on the list in the Top 10 most popular cities to book homestays during the National Day holiday. Among them, Aba homestay bookings and growth rate both lead the country, with a booking increase of 438%. Ganzi Prefecture is also fourth in the country. The volume increased by 113%.
“From October 1-7, the prefecture received a total of 2,373,500 tourists, with a comprehensive tourism income of 2.611 billion yuan, which can be said to be a record high in tourism reception during the National Day Golden Week.” Liu Hong introduced, especially the three days before the National Day compared to 2020. Year-on-year growth of 70%, 29%, and 39% respectively, the major tourist attractions are full of tourists, presenting a happy and popular scene.
Congestion, fullness, expensive room…
The flow of people and vehicles brings strong consumption, and it also brings these new slots!
Under the general trend of travel closer, going to the nearby secret place in western Sichuan has become the choice of many tourists in Sichuan. In addition to the newly unveiled Jiuzhaigou, Ganzi Prefecture, which belongs to Litang County, was also strongly driven by the “Dingzhen Effect”, which also occupied the top spot in the hot search for travel destinations during the “11th”. The search account on the booking platform was further expanded by 2.5 Times.
The flow of people and cars has brought strong consumption power, but it has also created a lot of slots. For example, in traffic congestion, the number of tourists and vehicles going to Ganzi Prefecture from October 2 to 3 increased sharply. In particular, the traffic pressure on Yakang Expressway increased sharply, and the high-speed traffic police had to issue a reminder of “Don’t go to Kangding and Luding again”. For another example, due to a large number of tourists leaving the scenic spot in Daocheng Aden scenic spot, insufficient bus capacity has led to the phenomenon that tourists stranded in the scenic spot cannot be transported down the mountain in time.
And the one that is most frequently complained by netizens is accommodation. Ms. Liang from Mianyang and her party were told that the hotel was “full” after arriving in Jiuzhaigou, and spent the next two days constantly looking for hotels.
“Usually a hotel costing around 700 yuan per night rose to 3,000 yuan per night, even a homestay would cost around 2,000 yuan per night.” After arriving in Kangding, Zhou Yan looked at the hotel that had more than doubled the price on the booking platform. Would you like to spend 2,000 yuan in a very ordinary homestay?”
The reporter learned that during this year’s National Day Golden Week, hotels and homestays in areas with high travel enthusiasm such as Aba and Ganzi all experienced price increases to varying degrees, generally more than 2 times.
expert’s point
“Traveling on the spot” in the province has become a new trend,
The localization of tourism products is in urgent need of innovation
“A large number of tourists flocked in, and the consequent traffic bottleneck restrictions became prominent. The problem of tourists reporting that the price of accommodation on National Day is too high does exist.” Liu Hong said frankly, although various measures have been taken to regulate accommodation prices before the holiday, However, the prices of hotels and homestays are still affected by many factors such as market fluctuations.
“We are analyzing, researching and judging to see what shortcomings still exist in the hardware and software of tourism in Ganzi Prefecture, and how to do the next step to meet the needs of tourists.” Liu Hong called this National Day Golden Week a “physical examination.” In his view, with the changes in people’s travel methods and concepts, the trend of high-end customization and privatization is very significant. “We must find a new path suitable for mountain tourism in Ganzi Prefecture under the premise of protecting the ecology.”
“Under the background of the epidemic, the resilience of the tourism market has increased significantly.” Cheng Chaogong, the chief researcher of the Tongcheng Research Institute, believes that the strong recovery of localized surrounding tourism demand is obvious. However, the focus of tourism infrastructure construction in the past has been on how to attract foreign tourists In the past, there is less consideration for the leisure and vacation needs of local residents, so that boutique homestays and resorts around some popular travel areas are “hard to find a room” every weekend, and there is a large demand gap.
How to turn the huge demand gap into consumption vitality? Liu Lu, a professor at the School of Economics at Southwestern University of Finance and Economics, said that since the outbreak of the epidemic, the new trend of Chinese people’s holiday travel has put a new test on the innovative transformation and development of the local tourism industry. “Especially when local tourists are relatively familiar with local attractions, it is necessary to further innovate and develop tourism products with multiple attributes, so as to provide local and surrounding tourists with the experience of’frequently go, often new’ as much as possible.”
Chengdu Commercial Daily-Red Star News Correspondent Li Yanqin
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